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	<title>Web Marketing</title>
	<link>http://www.callowaygreen.com/wordpress</link>
	<description>Make the Web work for your business!</description>
	<lastBuildDate>Thu, 03 Jul 2008 14:15:01 +0000</lastBuildDate>
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	<item>
		<title>Why doesn&#8217;t Google love my new site</title>
		<description>We've established on this blog many times that search engines are probably the single most effective way to generate more traffic to your web page. So when you launch that shiny new site in the world, why doesn't it get found on Google? To start with, when you put your ...</description>
		<link>http://www.callowaygreen.com/wordpress/2008/07/03/why-doesnt-google-love-my-new-site/</link>
			</item>
	<item>
		<title>The big shift towards online retail</title>
		<description>
Declining prices of internet connectivity and growing confidence in online retail stores have sent online sales figures soaring over the past few years. Each year, online sales trends hit a new high. This can only mean one thing – shopping over the worldwide web is here to stay.
 </description>
		<link>http://www.callowaygreen.com/wordpress/2008/06/23/the-big-shift-towards-online-retail/</link>
			</item>
	<item>
		<title>What credit crunch?</title>
		<description>The BBC have today reported that whilst general spending has decreased, online retailing is continuing to grow.

 </description>
		<link>http://www.callowaygreen.com/wordpress/2008/06/03/what-credit-crunch/</link>
			</item>
	<item>
		<title>Even on the internet, you *need* budget&#8230;</title>
		<description>As web developers we tend to move in some really odd circles. It seems that whatever profession you choose, there's a bunch of people who latch on to it and want to ask you questions. Usually when you're in the pub tucking into a particularly nice packet of nuts.

 </description>
		<link>http://www.callowaygreen.com/wordpress/2008/05/14/even-on-the-internet-you-need-budget/</link>
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	<item>
		<title>Even if you get found on Google, then what?</title>
		<description>Many many people call us and ask if we can get them to the top of Google, which is fine, but what happends when you get there? When people get onto your site, what do they think? Do people's experiences on your website match your expectations of what they experience? ...</description>
		<link>http://www.callowaygreen.com/wordpress/2008/02/14/even-if-you-get-found-on-google-then-what/</link>
			</item>
	<item>
		<title>Lost in translation?</title>
		<description>Are you losing sight of what is important in your web site or just losing out on international sales?

Whether you are currently exporting or considering it for the future, if your website doesn’t appeal to international customers in their language, you are potentially losing out on thousands of pounds worth ...</description>
		<link>http://www.callowaygreen.com/wordpress/2008/02/13/lost-in-translation/</link>
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		<title>The worst place to advertise is the internet</title>
		<description>For some reason, there are still an awful lot of people who hold on to the belief that they can earn a million by just making their website live. To some, the process is quite linear:

 </description>
		<link>http://www.callowaygreen.com/wordpress/2008/02/06/the-worst-place-to-advertise-is-the-internet/</link>
			</item>
	<item>
		<title>Starting 2008 with a bang</title>
		<description>As rumours of recession and crashes fill the news, Calloway Green are bucking the trend with a flurry of new projects starting off the year. We are excited to announce that we will be working with Dave Fisher from Kingfisher Kustoms, one of the leading men in the Volkswagen scene. ...</description>
		<link>http://www.callowaygreen.com/wordpress/2008/01/22/starting-2008-with-a-bang/</link>
			</item>
	<item>
		<title>Getting more traffic to your website</title>
		<description>Ok, so you may have heard about SEO and being at the top of Google being the best way to get more people to come to your wonderful site. But there are many many other ways and here are just 20 for those of you that want to have a ...</description>
		<link>http://www.callowaygreen.com/wordpress/2008/01/14/getting-more-traffic-to-your-website/</link>
			</item>
	<item>
		<title>How sticky is your site?</title>
		<description>In the same way that repeat business is of massive value to you, so are repeat visitors. The more you interact with your clients, the more likely they are to form an emotional bond with you. It’s simple but true – people buy from people they like.

1. FAMILIARITY
Visitors feel comfortable ...</description>
		<link>http://www.callowaygreen.com/wordpress/2007/11/12/how-sticky-is-your-site/</link>
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