Web Marketing

Why doesn’t Google love my new site

Chris — Thu, 03 Jul 2008 12:23:36 +0000

We’ve established on this blog many times that search engines are probably the single most effective way to generate more traffic to your web page. So when you launch that shiny new site in the world, why doesn’t it get found on Google? To start with, when you put your site live, you added your web pages to over 30 billion other ones out there. Many are spam, many are not in any way your competitors, but be assured, there are billions.

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The big shift towards online retail

Chris — Mon, 23 Jun 2008 10:33:58 +0000

Declining prices of internet connectivity and growing confidence in online retail stores have sent online sales figures soaring over the past few years. Each year, online sales trends hit a new high. This can only mean one thing – shopping over the worldwide web is here to stay.

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What credit crunch?

Chris — Tue, 03 Jun 2008 06:35:16 +0000

The BBC have today reported that whilst general spending has decreased, online retailing is continuing to grow.

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Even on the internet, you need budget…

Andy — Wed, 14 May 2008 20:47:09 +0000

As web developers we tend to move in some really odd circles. It seems that whatever profession you choose, there’s a bunch of people who latch on to it and want to ask you questions. Usually when you’re in the pub tucking into a particularly nice packet of nuts.

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Even if you get found on Google, then what?

Chris — Thu, 14 Feb 2008 13:08:22 +0000

Many many people call us and ask if we can get them to the top of Google, which is fine, but what happends when you get there? When people get onto your site, what do they think? Do people’s experiences on your website match your expectations of what they experience? Or is your site just plain BAD?

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Lost in translation?

Chris — Wed, 13 Feb 2008 14:39:28 +0000

Are you losing sight of what is important in your web site or just losing out on international sales?

Whether you are currently exporting or considering it for the future, if your website doesn’t appeal to international customers in their language, you are potentially losing out on thousands of pounds worth of trade.

Research has shown that if you don’t provide content in the language of your audience, they will go to a site that does and you have effectively lost that sale.

Is this happening to you?

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The worst place to advertise is the internet

Andy — Wed, 06 Feb 2008 12:33:51 +0000

For some reason, there are still an awful lot of people who hold on to the belief that they can earn a million by just making their website live. To some, the process is quite linear:

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Starting 2008 with a bang

Chris — Tue, 22 Jan 2008 15:22:27 +0000

As rumours of recession and crashes fill the news, Calloway Green are bucking the trend with a flurry of new projects starting off the year. We are excited to announce that we will be working with Dave Fisher from Kingfisher Kustoms, one of the leading men in the Volkswagen scene. We’ll be building his e-commerce site over the coming months and helping him promote his new brand all over the web.

We are also working with Lasuza, a new fashion brand selling very high quality umbrellas to a discerning market. Their site will be a mixture of high fashion and excellent functionality brought together into a highly targeted and well marketed site.

Getting more traffic to your website

Chris — Mon, 14 Jan 2008 12:52:00 +0000

Ok, so you may have heard about SEO and being at the top of Google being the best way to get more people to come to your wonderful site. But there are many many other ways and here are just 20 for those of you that want to have a go at doing it yourself. For those of you with better things to do, like running your company, please give us a call on 0845 0573420.

1. Blogging
Start writing great articles about your niche area and post them on your corporate blog (if you have one) – there’s a good chance other people will link to you. This will also begin to position you as a ‘champion’ in your business niche. If you are not comfortable doing this then maybe you could hire a PR or copyright company.

2. Forums
Visit the forums that are most relevant to your area and again post relevant information and get involved with discussions.

3. Be useful
Leave useful comments on other people’s blogs and link back to your site.

4. Review a product or company
This may not be relevant in your sector, but if you can it is well worth your time review a product or company. This again will position you as a voice of authority.

5. Online PR
Similar to point 1, but this time submit the articles to online article directories. Be careful to choose the best and most reputable ones such as PRWeb

6. PPC
You could also use PayPerClick Traffic such as Adwords on Google. These are the adverts that appear on the right hand side of Google searches. You will be charged per click and you can monitor the results if your site is set up to do so.
7. Build a mailing list
You should add a mailing list subscribe form in a high profile spot on your site and make sure the readers have a reason to sign up for news about your company.

8. Be relevant
Make sure you optimize the titles of your pages for keywords people will search for

9. Everyone likes free stuff
You could possibly create a freebie product to give away (ebook, software, whitepaper etc.). This helps build your database of potential clients.

10. Build a network
Exchange quality links with a few related sites in your niche, if they are willing to do so.

There are many many more. If you are serious about your product and service and want to drive more traffic to your site then please give us a call on 0845 0573420, we look forward to speaking with you.

How sticky is your site?

Chris — Mon, 12 Nov 2007 12:17:36 +0000

In the same way that repeat business is of massive value to you, so are repeat visitors. The more you interact with your clients, the more likely they are to form an emotional bond with you. It’s simple but true – people buy from people they like.

1. FAMILIARITY
Visitors feel comfortable when the style and navigation of your site is well-presented. Make them welcome by ensuring the site is clear and simple to use, and they will be ready to learn more.

Check out your competitors’ sites, and make sure your site is better than theirs.

2. KEEP IT SIMPLE STUPID
As much as you love your site, people will never spend as long there are you would like them to, so whatever you have to say, say it quickly and say it clearly. In a nutshell, sum up how you can help your clients.

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Web Marketing

Why doesn’t Google love my new site

The big shift towards online retail

What credit crunch?

Even on the internet, you *need* budget…

Even if you get found on Google, then what?

Lost in translation?

The worst place to advertise is the internet

Starting 2008 with a bang

Getting more traffic to your website

How sticky is your site?

Even on the internet, you need budget…