analysing website visitors

Call us: 0845 0573420

What are the important on-page factors in SEO?

There are two key areas you need work on with search engine optimisation. These are “on-page” and “off-page”. I’m going to discuss on-page here because:

a) it’s important

b) I’ve done a video, it’d be a shame to waste it

So what’s it about then? Well it’s dead easy. Your on-page SEO is a little bit of technical know-how and a lot of common sense.

For example, our office is in Kinver and we have a local tourist office. When I go in there I find nothing about Kinver, it’s all about Brindley Place in Birmingham, or the Merry Hill Shopping Centre. Rubbish. That’s a “bad customer experience” and so I don’t go there for my information about the village. I go to the pub.

You need your page to have a good title, great content and good URLs. That’s about it. Watch the video…

Video contents:

Overview: 00:40
Page titles : 01:34
URLS : 03:27
Content : 04:13
Example of a bad web page : 07:55

For more useful SEO videos, you can check out the Calloway Green Youtube Channel.

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Leave a reply