Google is always changing the way it does things in order to ensure it’s providing people the most relevant results possible for their searches. It’s OK having the biggest database of web sites on the planet, but how does it decide which one should be displayed at the top when someone is looking for “waterproof slippers” for example?
Well, I’ve always maintained that it’s down to links as links are what tells the big G what’s popular, but there are more subtle changes a-coming to the way Google does it’s thing and you can prepare by being ahead of the curve. Here’s how…
For some time now the search engines have been taking note of ‘social’ interactions with the web, that is the way people not only link to other websites but how they link and one of the easiest ways for people to interact is to review some-body’s work. Reviews have been around for a while in all sorts of media but now it’s really starting to have an effect on the web in a big way.
It seems that the more good reviews you have, put there by real people, the better your rankings will turn out to be. Good innit?
Well yes, but how do you get reviews?
Where can people go to give you a glowing review of your amazing service and products and give you some of that lovely juice that makes Google fawn all over your site?
Well, one of my favourites is FreeIndex (get to it here : http://www.freeindex.co.uk/signup.htm?ref=R92162)
You really should sign up to this site. You should then ask people who have bought from your store or used your service to go and give you a review.
If you send out products, add a link at the bottom, something like this:
“Did you receive everything you asked for? If you think our service was great, please consider reviewing us here: (add link)”
You get the idea.
As human powered reviews become more popular then this will become an ever better way for people to make their choices on which sites should be doing better in the search rankings, so you should get in on it now. Getting more reviews than your competitor can only be a good thing.