The internet has revolutionised the way everyone does business. If you’re a retailer looking to boost your sales then you really need to consider having a strong on-line presence. This is where effective web design comes in – without it you could be wasting your time, effort and money.
Today’s Internet user is used to browsing, comparing and buying online and they they want their web experience to be intuitive and secure. If your web design doesn’t portray your company in a manner that is conducive to people buying from you, they will simply go elsewhere and give their custom to another company. Can you afford to let that happen?
“When you get people to your website, you then need to get them to take action”.
Web design changes constantly but good solid design principles stay true whatever the current trend says. If you get your site right from the start then it should serve you well for years to come without constant updates and maintenance. It should also be secure, make people confident in doing business with you and most importantly, convert visitors into customers.
Now people use the Internet to research products (marketing stats show that 40% of people search online before going shopping), it’s essential they find you first and have every option to buy from you rather than your competitor. This begins with great web design that makes your customers feel confident and offers them the easiest way to not only research but eventually buy your products.
Get More From a Website
Of course, it’s not just people selling products that benefit from an online presence, those who sell services have seen their revenues grow massively from utilising the power of the web. From quotation forms to fully fledged service enquiries with complex configuration – they’re all possible with today’s technology. Not only that, you can get incredible amounts of data from your users allowing you to tailor your store, the customer experience and measure everything from pitch to purchase.
There has never been a better time to sell online.
If you are serious about your business and need your website to convert better, get a quote from us here or call us on 0845 0573420.