This year, more than ever, SEO will be one of the main ingredients in marketing. Because Google’s updates have got rid of poor quality sites, your website stands more chance of getting a lot more traffic and new customers “IF” you understand the fundamental changes.
We’ve spent many hours researching and testing out theories and techniques to see what works and doesn’t. We don’t go by popular opinion alone, we make sure that all the work we do for clients helps them to increase traffic.
What’s in the guide?
Dealing with Panda Penguin (p8)
Why Blog Networks don’t work! (p7)
Exact domain match (p12)
Negative SEO – the elephant in the room (p10)
Google wants to cut out the rubbish on the net. Much like in real-life there are people trying to steal your money with schemes and scams and Google sees it as its role to reduce your chance of being taken in by these as much as possible. In the most part they do a good job but sometimes someone finds a way of gaming the system so when you search for something, you get their dodgy site instead of a legitimate one.
How does all this affect your business?
Well some people learn about ways to trick Google and then try to exploit this on their quite legitimate website. When this happens, things go wrong and a good friendly site will hit the rocks, falling from grace never to be found again. So we have to be wary of how we promote sites and so do you. If you’re prone to following the latest trend you might find yourself on the wrong side of the big ‘G’.
This free guide explains what happened last year to a lot of people. It also explains how you can make sure you don’t make the same mistakes. Get it now and let us know what you think.