What is SEO?
Good question, unfortunately if you ask ten people, you'll get ten different answers.
In a nutshell, it's about getting more people finding your site when they use search engines. It's a simple concept, however it's difficult to do given that you're competing with millions of other websites trying to do the same.
How do people find me?
Let's imagine we're looking for a laundry company in Birmingham. We can pop along to Google and type in a few keywords that we hope will find us the company we're after. We'd probably just type in 'Laundry service Birmingham' and see what happens.
For the company with the website, it's a dual problem. First we need to find out what keywords people are using to search for the kind of products we sell and then we need to make sure we get in the top ten for those keywords. Given that Birmingham is a big place, we'd probably be competing with lots of other companies so we'd have to make sure that our site was optimised for Birmingham and laundry.
That's search engine optimisation.
But how do you do it?
There are many things that can be done to increase your website's ranking, however there is no one guaranteed method of ensuring your site reaches the top. Achieving good ranking is all about using a wide spread of techniques that convince search engines that your site is relevant, information rich and important.
You can do a lot of it for free and our book (get it here) will explain how you can do it yourself. However, if you really want to beat the competition at their own game, you need a company to research, optimise and boost your website for you.
Give us a call on 01902 717 474 and maybe we can help you increase your profits.
