Are you looking to increase your turnover through effective SEO Services? Do you know what SEO service you actually require in order to achieve that?
Typically we speak to companies who have an idea of the budget they would like to spend but really don't know how they arrived at that budget. It can range from a few hundred pounds to many thousands, but the problem is, many completely underestimate the time involved in undertaking an SEO campaign and the costs that can be incurred.
For example, an effective SEO campaign needs constant measuring, reporting and updating to ensure that your site is effectively staying ahead of the competition. This is a time-intensive task and if you ask any SEO company to carry this out, they will be looking to charge a premium. It is skilled work and you must be willing to pay for it.
So what sort of SEO service will £200 get me? Not a lot to be honest. Standard SEO service rates hover around the £45-£55 per hour level so you're essentially asking a company to just do four hours of work a month - this is barely enough to get your site listed, let alone making inroads into the top pages of the search results. If you really want to make inroads into higher placings, you've got to be attacking your market constantly.
At Calloway Green we know that SEO is too expensive for many and so we are currently working on a number of solutions that will make it accessible to as many people as possible. As a small company, you need to make the most of your marketing budget, but we also realise that you may well have time on your hands (if only a little) that you can use to work on your own SEO campaign, so why not do some of it yourself?
Our free e-book - DIY SEO - will start you off so you can always download it and put some of the principles in practice, but you need to know more, so we're working on a full blown course that will give you everything you need to know in order to ensure you can start ranking higher for those ever elusive keyword positions.