Andy wrote a great blog post yesterday about a family in a dire situation being locked into a contract with LA Fitness. The news spread like wild fire on Twitter. To the point where LA Fitness told them they didn’t have to pay. A little too late though, the corporate image has been severely dented.
In stark contrast, I came across another large brand capturing the voices of social media users. This time it was Sainsburys on Facebook.
As I scrolled through the barrage of messages from friends, I noticed this letter from a 3 year old asking Sainsbury’s why it calls its tiger bread tiger bread when it looks like a giraffe.:
Then straight afterwards, a second letter. This was a reply from Sainsbury’s agreeing with the child and offering £3 giftcard.
When this story was first put on Facebook, it had around 15,000 shares with a few hours. Now there is a Facebook fanpage dedicated to Sainsburys Toger Bread, made by a fan.
People bang on about “making something viral” or “how do we get more likes”… here’s the secret guys… ready ?
Do Something Worth Talking About
It didn’t take long to write the reply to the girl’s letter. But it could have eaily ended up on the ‘to-do’ pile.
Stop thinking about your own company and start thinking how you can overdeliver!! You never know, people might even talk about it.