When the new Apple iPhone and IOS 6 was launched back in September, it should have been a raging success and, in the whole, it was. But it came with a ‘feature’ that had people raging in another way, namely the funky new Apple Maps app which unfortunately hit the headlines for all the wrong reasons.
When launched, it was widely suggested that the maps app wasn’t ready, even though it had apparently been researched and tested for years and had used some of the best data available (they grabbed map info from Tom Tom), but unfortunately it ended up giving incorrect directions, getting towns and cities in the wrong place and sometimes just being downright hilarious.
This was a bit of a kick in the teeth for Apple as they’d been in bed with Google for maps since the iPhone was launched and it was regarded as one of the main reasons people invested in iPhone to start with – directions without needing a sat nav – and it was an remarkable bit of software. So people were looking for something pretty special when it was ditched, and they didn’t get it.
The day later, people were talking about Google getting back in with a new app and rumours started to spread.
However, it’s taken this long for them to get it near release and according to the Wall Street Journal, they’ve just started distributing it to people outside the company for testing. Of course, that doesn’t mean it’ll make it to the phone…
Under the stewardship of Steve Jobs, Apple had a sometimes draconian attitude to allowing apps in its store and Jobs appeared to have a vendetta against Google (vowing to ‘destroy’ Android, the competition) so will they accept they messed up and allow Google in with essentially an app that competes with their own software?
This really depends on how they view their customers. If, as they try to tell us, they’re all for the customer and making sure they get the best experience then surely they’ll let it in quickly. If, however, they’re all for profit and really do want to see Google kicked then you can be sure they won’t.
For all the bad reviews the Apple maps got, nobody saw it denting the sales that much. You don’t often see queues outside Comet when a new Android phone is released but the iPhone still enjoys a massive fan base of people who would happily buy a phone made out of glass.
Only time will tell. Personally, I think they’ll let it in, but I wouldn’t put money on it.
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