Website helps with sales drive

A Wolverhampton web company has joined forces with one of the UK's most prestigious print suppliers to help them boost their latest sales drive.

Calloway Green, who are based at the Creative Industries Centre, on Wolverhampton Science Park, are working with Precision Colour Printing (PCP) Ltd, of Halesfield, in Telford.

Their aim is to develop a high performance website for the award-winning print company, and help them to maximise the use of the very latest web technology.

PCP Sales Manager, Mark Jones, said: "Our company is constantly developing and expanding into supplying print for all kinds of industry sectors, and we wanted a website that really gave a clear flavour of the diverse range of our capabilities.

"We have already been recognised in the latest national PrintWeek awards as the Consumer Magazine Printer of the Year, and we wanted to capitalise on our success to help raise our profile on a wider stage.

"Calloway Green have worked closely with our sales team to understand our aims and objectives, and to develop a website that will really help drive more sales and hopefully secure more business."

Chris Green, Director of Calloway Green, said: "As a business we always aim to create websites that really work hard for our clients, rather than just looking good.

"It's more about using the website as a marketing tool, alongside more traditional brochures and mailshots, to ensure PCP reach the decision makers in the companies they target.

"This will help create more business opportunities, and so give the sales team access to new leads all over the UK."

Precision Colour Printing - which was founded in 1980 - is one of the leading magazine printing companies in the UK, and is part of The Claverley Group, the proprietors of the Express & Star and the Shropshire Star newspapers.