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Google website preview

You barely get chance to take a breath these days before Google releases yet another new feature that is meant to help us in our daily search. A few weeks ago it was ‘instant search’, last week it was an enhanced ‘local search’ and this week we’ve now got website preview. What’s going on?

Well let’s look at it first. If you do a search for, say, ‘news’, we get our normal bunch of results but they now include a little magnifying glass icon next to them:

News search

Click on the result (not the title) and blam – a nice picture of the website you may want to go and take a look at. Is this a great new feature?

Well Bing has had this for a while and I never really saw people say “I prefer Bing because it’s got previews” and I’ve got to admit, I’m not sure it’s an amazing revalation to be honest and I really don’t know how it helps.

Google has always been ahead of the crowd and they made a name for themselves by keeping things simple, this really doesn’t keep things simple and it could actually make the search results a little complex for some.

I’m not sure. What do you think?

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

7 Responses to Google website preview

  1. Your Webite Better Look Good for Google Web Preview…

    You barely get chance to take a breath these days before Google releases yet another new feature that is meant to help us in our daily search. A few weeks ago it was ‘instant search’, last week it was an enhanced ‘local search’ and this week we’ve now …

  2. Google always search the needs and fulfill the needs of a person who may search for his personal related or his business related. That is why Google stands in a first place in search engines. it will take time and its a hard one to overtake this name and fame.

  3. CT Design says:

    I find that sometime it dont matter how your site looks its how they feel that day lol..

  4. Adam Barr says:

    I hate the instant search, and I also hate the website preview, it makes my ‘search user experience’ crappy compared to how things used to be.

  5. Great post.

    I find it very hard to keep up with Google nowdays. Especially with the panda update which apparently is not complete yet :)

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