Remember Google Buzz? Eh? Remember it? The social network style chatty-thing that was going to be a Twitter-like tool to allow us all to communicate etc.? Use it? Nahh, nor me. Well, you can scratch it off the ‘To-do’ list because it’s gone away, gone the way of the Dodo. As a method of social networking (or whatever it was) it is no more.
Tossed into the rubbish bin like so many other failed attempts to get the masses to interact using a new, more streamlined and efficient platform. Problem was, though, nobody really used it. I have to admit, I’d never buzzed a single thing, not a dickie-bird. Never had cause to. I use Twitter a bit, but even that takes up valuable time I could be doing something else (like talking to people, interacting, having a lot of fun etc.) and so adding yet another social network to my list just doesn’t seem worth it to be honest. But Buzz promised a lot to a lot of people, so why has it now been shot in the head?
Well it has always been dogged with problems from the day it was launched. The main issue being privacy and the fact that Google seemed to have you ‘following’ lists of people that it decided you should follow based on your contact list.
It also featured heavily in Inbox integration. You could see your Buzz feeds and emails side-by-side. This seemed to be Google’s attempt at Inbox domination, you should see everything in one place (much like the ill fated ‘Wave’ experiment) but to most this was just confusing. Personally, I couldn’t see the point of it at all, and I believe there is a deeper reason why people can’t be bothered with it…
Show me the money
I work in IT doing this SEO and web lark thingy. It’s a great place to be, I love it and to keep things interesting I post to Twitter and Facebook, but I do that for a reason – I do it because there’s some marketing to be done. I do it to get exposure for my business or to get links for my website or to build trust amongst other marketeers. I do it because by using these channels to build a rapport with people then I will probably be able to spread news of my business in places I wouldn’t have had chance to before.
In short, I do it to make money.
Buzz needed people to sign up to a Google account and whilst it appears that world+dog do have an account, many people, some of whom I want to engage with, don’t. This limits my network.
Facebook and Twitter are independent. You don’t need to be in any kind of club in order to join their services and the entry exam is easy. Sweet.
So, I can use Facebook and Twitter (via other routes if needs be) to get my message across and it’s easy. This blog posts straight to Facebook, no messin’ from me, it just does it. I could probably do the same with Buzz, but why bother?
Marketing is about playing the numbers and for me and a lot of other people in the industry, the numbers just didn’t add up and so Google is going to strangle it.
Bye bye Buzz, whoever you were.