I’ve been meaning to update our Facebook for Business tutorials for a while now, but I thought i’d wait until they force everyone to use the new Timeline feature.
Love it or loath it, Timeline is now the way your corporate page will appear on Facebook (until they change it again).
The following is taking you through how I setup the Facebook page for Calloway Green.
You’ll notice when you login that you’ll get this image pop up:
So to get started you simply click and follow the “Start Tour”.
Your Cover Photo and Profile Pic.
The first thing that Facebook will ask you for is a cover photo for your page. This is a new feature that is just for Timelines. It’s a way of having a large graphic at the top of your Facebook page. This is a much bigger space than normal (851 x 315 pixels) that gives you a chance to get creative and informative.
In the example of the Calloway Green page below, I have continued the graphics and style we use for our website and other material. I’ve also added the logo and strapline and a bit about what our facebook page offers. You want people to know why they should like your page and how it’s going to be useful to them.
You need to remember though, you cannot put special offers in there. Facebook seems to be a bit funny about that at the moment.
Once your big chunky header is in place, you’ll then be asked to add or adjust your profile picture. You may already have one in place.
The optimum size for the profile pic is 180 x 180 pixels, but you need to make sure it still looks clear when it’s reduced down to 32 x 32. It’ll often be seen like that on the posts below the header.
Don’t Forget Your Body
In most cases, the header and icon will have the biggest impact for a newcomer to your page. But for the ones returning, you need to organise the content on the rest of your page.
There is a new app section where photos, likes, and other apps appear at the top (just below your cover photo). You can access your admin area and arrange these so that the most important tabs are visible first. Go to ‘Manage’ > ‘Edit Page’ dropdown via the ‘Admin Panel,’.
And There’s More…
Once you have made sure you’ve got those bits setup, then you can delve into the rest of the new features. Some of which are your friend activity and milestones. We’ll go over those in another post soon.
The big thing to remember is that Facebook is becoming more and more visual. So every so often it’s good to add pictures, graphics, info graphics and video to keep things lively.
Keep on top of people’s questions and comments on your Timeline. We’ve had times when people have asked questions and it’s important to be answering them. Some people have even referred us to people they know because we’ve helped them out in some way via Facebook.
Here’s some creative uses of Facebook Timeline to give you some ideas:
Please post a link to your Business Timeline page below when you’ve updated.