When most of your customers come from the web, you need to make sure that your website is easy to use and easy to find. You also need to make sure you're not spending more that you need to when attracting visitors to your site.

If Solutions is one of the largest manufacturers and importers of lanyards and they attract thousands of visitors to their site daily. Some traffic is through 'organic' searching and others through Google AdWords so it is essential they only pay what is absolutely necessary for their positioning.

They also had a whole new brand to unleash and so it was time to redesign the website with marketing, accessibility and revenue streams in mind. Given that they supply products to some of the largest companies in the UK and world, they wanted to show a professional outlook and stable product.

Originally the company had multiple sites advertising their differing product offerings. It was decided that the best way forward was to amalgamate all sites into one centrally managed website that could simultaneously advertise all new products easily. Not only that, it would enable them to find, track and analyse traffic easily so they could find the best advertising methods, the best keywords and the best ways to increase traffic.

The administration system allows the staff to analyse the keywords being used, the traffic sources and the path of customers who enter the site and then go on to buy.