Whether you are just starting to promote your company online or you’ve been at it for a while, you’ll have heard of the importance of list building.
In the Internet arena, where you may never meet most of your clients (or customers) face to face, success comes from building relationships with your subscriber base. You’ll have a lot of “browsers” or “window shoppers” but it’s usually the regular customers that bring you real business.
You won’t automatically get a list of potential customers when you launch your site. You have to actively build your list over time. Here are some ideas and starting points to building your list:
When potential customers go online to view your product (or service) you need a method for them to sign up for more information or maybe some freebies you are offering. This is the start of your list building process. If you don’t have a way for them to sign up, you need to get one quick.
When your list grows and you begin sending them your newsletters, make sure that you give them value so that they really want to be part of your email and they won’t just unsubscribe.
Think about what they will find useful and why they signed up to your site in the first place. Then you’ll get them coming back to your site over and over.
Make sure you use a ‘double opt-in system’. This is where you’ll respond with another email asking them to please confirm that they do want to be part of your list. If done correctly, this will be the start of a great business relationship between the two of you.
By the way, the best software we’ve found to do this is AWEBER. We strongly suggest you sign up and get using it. Here’s a link: