http://www.callowaygreen.com/blog Make the Web work for your business! Sat, 27 Dec 2008 09:07:23 +0000 http://backend.userland.com/rss092 en It's Christmas, so I know nobody is watchin (looks around), but if you are then you might be interested in this little experiment in swift Google indexing. The idea is to get Google to index a page really quickly and understand the content of that page. The page is an ecommerce ... http://www.callowaygreen.com/blog/2008/12/27/a-tyre-changer-experiment/ The Internet is a terrifying place, it really is, but we do rely on certain bits of software to keep us safe like virus killers, spam filters, pop up-blockers etc. However the one bit of software we have to trust is our web browser as it's the most used application, ... http://www.callowaygreen.com/blog/2008/12/17/you-may-be-at-risk-change-your-habits/ With all this talk about search engine optimisation, marketing and seminars, it's easy to forget one of the core aspects of our business - creating great websites. We're the first to admit that our portfolio pages are sorely lacking in the latest sites we've been working on, heck, we haven't even ... http://www.callowaygreen.com/blog/2008/12/16/we-can-do-this-for-you-too/ There's only one thing worse than doing no search engine optimisation and that's doing too much. When setting up a website or wanting to promote an existing one, many people go absolutely overboard and begin slamming in the keywords and building up the back links. Trouble is, if you suddently appear ... http://www.callowaygreen.com/blog/2008/12/12/wasting-time-with-google/ It used to be that you could surf the net and all you'd suffer was a couple of sore fingers and perhaps some bleary eyes. The Internet was a safe place and you could pretty much go in there without any kind of protection like virus killers, pop-up blockers or ... http://www.callowaygreen.com/blog/2008/12/09/when-you-become-popular-you-have-to-beware-the-fraudsters/ One of the most infuriating things a web designer has to deal with is the constant questions about how much money a website will make and how long it will take for it to be number one on Google. It's become so bad now that every question like this just ... http://www.callowaygreen.com/blog/2008/12/05/dont-guess-with-your-marketing-measure-and-test/ I love the Internet to bits. Just when you think you've pretty much got every avenue covered, someone drops in a little gem of information that makes you sit up and think "D'oh, why didn't I think about that?!" Gregor Spowart has just blogged about something that you should be aware ... http://www.callowaygreen.com/blog/2008/12/02/submitting-websites-really/ Google are at it again! They're not content with just offering up search results that they think you'll be interested in, they are now giving you the choice of altering the results, saving them and remembering your favourites so they can serve you better in the future. For example, if you searched ... http://www.callowaygreen.com/blog/2008/11/28/google-personalisation-the-end-of-search/ So, Mr Darling has dropped VAT to 15% in an attempt to give the economy a kick. Whatever you think of his policies, he's certainly creating work for someone and given that there's only been a week to sort it out, we envisage this weekend will be tech-heaven with IT ... http://www.callowaygreen.com/blog/2008/11/27/are-you-discounting-for-the-vat-decrease/ Since we started providing search engine optimisation services for companies, we've seen a worrying trend in the industry. It appears to have been going on for years, but as we approach SEO from a marketing angle and not a purely search engine angle, we seem to have been immune to ... http://www.callowaygreen.com/blog/2008/11/27/are-you-wasting-your-time-with-google/