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	<title>Web Marketing</title>
	<link>http://www.callowaygreen.com/blog</link>
	<description>Make the Web work for your business!</description>
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		<title>It Should Have Been Called Giraffe Bread</title>
		<description><![CDATA[Andy wrote a great blog post yesterday about a family in a dire situation being locked into a contract with LA Fitness. The news spread like wild fire on Twitter. To the point where LA Fitness told them they didn&#8217;t have to pay. A little too late though, the corporate image has been severely dented. [...]]]></description>
		<link>http://www.callowaygreen.com/blog/2012/01/26/sainsbury-social-media-giraffe-bread/</link>
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		<title>LA Fitness face trial by Twitter</title>
		<description><![CDATA[LA Fitness meets the angry mob of Twitter.]]></description>
		<link>http://www.callowaygreen.com/blog/2012/01/25/la-fitness-face-trial-by-twitter/</link>
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		<title>Don&#8217;t write off Google Plus just yet&#8230;</title>
		<description><![CDATA[Google Plus was one of the new things that launched itself last year and within days of it arriving it was being called a failure many reviewers. Because it wasn't being used by as many people as Facebook and the media had called it "the Facebook kil]]></description>
		<link>http://www.callowaygreen.com/blog/2012/01/11/dont-write-off-google-plus-just-yet/</link>
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		<title>Search in 2012 &#8211; it&#8217;s just more marketing stuff</title>
		<description><![CDATA[Getting a good ranking involves a lot more these days - you need to be social too.]]></description>
		<link>http://www.callowaygreen.com/blog/2012/01/10/search-in-2012-its-just-more-marketing-stuff/</link>
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		<title>Why you’ve wasted money on &#8220;Social Media Consultants&#8221; (or aliens)</title>
		<description><![CDATA[“Facebook will boost your brand” “People are making fortunes from Facebook” “A Facebook fan-page brings massive return on investment” These are just some of the absolute cock-and-bull statements that fall from the turgid mouths o]]></description>
		<link>http://www.callowaygreen.com/blog/2011/10/28/why-you%e2%80%99ve-wasted-money-on-social-media-consultants-or-aliens/</link>
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		<title>Google Buzzes Off</title>
		<description><![CDATA[Remember Google Buzz? Eh? Remember it? The social network style chatty-thing that was going to be a Twitter-like tool to allow us all to communicate etc.? Use it? Nahh, nor me. Well, you can scratch it off the 'To-do' list because it's gone away, gon]]></description>
		<link>http://www.callowaygreen.com/blog/2011/10/18/google-buzzes-off/</link>
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		<title>How to transfer large files between PCs, even across the world&#8230;</title>
		<description><![CDATA[OK, it's an old subject but one which up until this week has been a pain in the backside for many people. You want to transfer files from one PC to another, sometimes in the same room, sometimes across the world but either way, it's never been point-]]></description>
		<link>http://www.callowaygreen.com/blog/2011/10/15/how-to-transfer-large-files-between-pcs-even-across-the-world/</link>
			</item>
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		<title>Why Your Business Isn’t Top of Google [Part 1]</title>
		<description><![CDATA[You type into Google what you company does, you don't find your site on there. You get frustrated, fed up and disillusioned. You've probably tried a few things that people suggested, but nothing has worked. I'll be honest, there's a LOT of reasons]]></description>
		<link>http://www.callowaygreen.com/blog/2011/10/06/why-your-business-isn%e2%80%99t-top-of-google-part-1/</link>
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		<title>Ready your Flash-free websites, Microsoft&#8217;s now putting the boot in&#8230;</title>
		<description><![CDATA[A few weeks ago I discussed how the rise in tablet PCs and the ongoing battle between Apple and Adobe on the use of Flash meant that if we didn't make sure our website worked for non-Flash browsers we could be potentially losing customers (here).]]></description>
		<link>http://www.callowaygreen.com/blog/2011/09/16/ready-your-flash-free-websites-microsofts-now-putting-the-boot-in/</link>
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		<title>The answer to SEO is &#8220;42&#8243;</title>
		<description><![CDATA[Way back in the 1970s, Douglas Adams created the "Hitchikers's Guide to the Galaxy", a science fiction book that was quite ground breaking. Not only for the style it was written but also for the subject matter it addressed and much of what he wrote s]]></description>
		<link>http://www.callowaygreen.com/blog/2011/09/09/the-answer-to-seo-is-42/</link>
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