Now this doesn’t happen to me, but i’ve noticed that good looking men and women cause quite a reaction when they walk into a room. Like it or not and basic as it seems, attractive people ‘attract’.

On a slightly (only slightly) deeper level people are attracted to people like them. Could be similar tastes, characteristics, hobbies whatever…

Guess what… this very simple truth works with your marketing too.

Most successful businesses are aware of the power of attraction marketing to generate sales and increase their long term client base.

If this is so simple, why do so many companies get it wrong?

Well, most businesses get it the wrong way around. Through lack of a proper plan, they decide to pursue new clients. A bit like the guys you see in the pub that hassle the pretty women after they’ve had a load of beers.

Even when no-one responds to their letters, emails or phone calls; they carry on regardless blaming the recession for the lack of sales.

Here’s an example of a better way…

We are obviously a web development and SEO company. People find our blog and newsletter reasonably funny, informative and useful. So that could be described as ‘attractive‘. Many people have downloaded our free guide to SEO, which in many cases has helped people generate more sales for free.

SEO is a market full of scamsters. By being open, honest and giving away solid free information, we set ourselves apart. People then link to our site and tell others about downloading our material and joining our newsletter.

When we send out details about SEO seminars we host, people respond well and we fill them because people trust us.

So, without spending anything on ANY traditional forms of advertising, there’s tonnes of people who know all about Calloway Green and our ability to help companies rank high on Google and produce great sales results.

THEN whenever someone who follows us decides they want to embark on a full blown SEO campaign, hopefully they come to us.

Now, does this take more time and effort? Yes.

Does it work better than banging out crappy flyers and emails in a shotgun approach, hoping someone will use your product or service? Yes.

So think about your strategy to become more attractive to your potential customers. Remember, people don’t like to be sold to, but they do like to buy. As I found out today when my wife came home with a new pair of shoes!

As Andy said in his last post, our SEO Birmingham event was a great success. We had a real mix of people from one man bands to Directors of multinational businesses.

We realised that although people are all at a different stages in their online marketing. Some had created their own sites, some had invested a lot on an agency to create them a slick corporate site. BUT… the biggest issue people had was not getting enough traffic.

Without traffic you can’t tell whether your site is working or not…

Without traffic you have no idea how to enhance your site…

Without traffic you can’t build a list of people that you can turn into clients…

THE LIST GOES ON!!

We believe that a website for vanity purposes is a waste of time and money, you must get people there. Not just any people either, you need motivated buyers in your market coming to you first.

At the seminar Andy showed us a load of ways to get the right people onto your site and how to keep them coming back. We’ll be doing the same again on the 25th November 09.

Come and join us.

Looks like we need to be ever alert to the problem of having our passwords stolen and news this week brings even more worry to users of some of the biggest websites on the Internet.

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There’s been a spate of Facebook ‘hacks’ lately that take the form of people sending dodgy links to people in an attempt to grab personal information. They’re usually pretty obvious, but another type of scam is currently doing the rounds that takes advantage of something we’re all very bad at hiding – human nature.

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..yes.

Well, if you are clever and actually use it for what it is and engage with your customers. If you’re the sort that thinks all this Internet malarky is for other people then you won’t, but maybe we should all sit up and listen when a name, a big name announces they’ve made a bit of cash from the social networking site of the moment…

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It’s hard to keep track of everything going on here and our portfolio is sadly lacking our latest success stories (must update it soon!), however, we have this here blog thing and as quite a few people read it (honestly, they do!), I’ll keep you up to date with happenings right here.

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Isn’t it just strange how people can elevate themselves to a position of ‘expert’ simply by running a seminar and charging an entrance fee? For the second time in as many weeks I’ve received invitations to seminars about Twitter run by companies that are going to tell me all about how this amazing tool can revolutionise business, but do they use it? If they do, they’re very stealthy…

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Over the past month I’ve been taking part in the Hub Challenge where a bunch of us are trying to write a crazy amount of articles in a month. I’m up to 36 now and as it’s sometimes late at night when I write them, I do try to spice them up a bit with a ‘different’ title.

Didn’t think anything of it; thought it might add a bit of humour to the proceedings to. One of them was ‘The mailto: command, a great way to harvest email addresses”.

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Websites can be expensive little beasts can’t they? You go along to your friendly web designer and say “hey, dude (‘cos you’re hip), I need a cool website with a white background that’s easy to navigate”.

Then your web designer slaps a huge quote on the table and you are shocked and alarmed and decide to go elsewhere. A hapless few will buy a copy of ‘Dreamweaver’ because they think it will bestow them with a magical design quality and programming prowess. However, the results will be rubbish.

Wouldn’t it be much better if your really well-designed website was actually totally free?

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In a previous post I spoke about the hideous use of hidden text within a page to promote certain keywords. I also mentioned that these were techniques being used by rival SEO companies. Not only is it really bad to be using these techniques in the first place (not just bad, stupid) it’s also unnecessary.

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