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Category Archives: Web design

On-site SEO best practices – Internal Links

So much SEO talk is focused on promoting your website to the outside world through press releases and articles and generally gaining a lot of links. However since Penguin and Panda there have been some major changes in how Google ranks pages and it appears now that getting your on-site stuff is just as importantContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Google Panda and Penguin. What’s going on???

So, Google’s now released a penguin into the wild and it has caused many an SEO agency to go cold with fear as it decimates rankings across the board. But what’s it all about and does the cute name of the update belie the pain it’s unleashing?Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Ready to break the law in May and get a £500,000 fine?

In May this year (2012) your website will most likely become illegal. I’m not making this up, many sites will face the same problem. Probably most sites in the UK will not only be breaking the law, but they’ll be liable to get a fine of up to half a million quid. Why? Well becauseContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Ready your Flash-free websites, Microsoft’s now putting the boot in…

A few weeks ago I discussed how the rise in tablet PCs and the ongoing battle between Apple and Adobe on the use of Flash meant that if we didn’t make sure our website worked for non-Flash browsers we could be potentially losing customers (here). Customer experience is everything and if we want to makeContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Better get prepared, the PC is about to become obsolete

Here’s a sobering thought. You know that lovely bit of Flash animation you’ve got on your website, you know, the one that shows all the lovely images and things you sell in a neat slide-show with transitions etc, the one you paid a lot for? What if I told you it was actually losing youContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Attracting mobile web users

There’s a whole new shift happening in the way people interact with and query the Internet that few web designers or site owners are taking notice of and less are exploiting to their advantage. For years we have only been able to access the Internet by using a PC or laptop that is tethered toContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Google website preview

You barely get chance to take a breath these days before Google releases yet another new feature that is meant to help us in our daily search. A few weeks ago it was ‘instant search’, last week it was an enhanced ‘local search’ and this week we’ve now got website preview. What’s going on? WellContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Break out your vuvuzela, your website is finally top ten…

It’s sometimes difficult to find an analogy between the normal day-to-day work that us SEO types get up to and what goes on in the news and then other times something happens that just drops a peachy blog item in your lap. Such a thing happened this morning as the analysis of the England performanceContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Web design mistakes part two – splash pages

Splash pages are utterly pointless. There, I’ve set out my stall and I’m quite proud of my stance. Now, if everyone believed what I said religiously then I’d firstly not have much to write about here and secondly I’d be a millionaire many times over. I’m not rolling in cash and in the most partContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Web Design – yes, you can have it for fifty quid…

…but it would be rubbish. You need a leaflet designing for your latest venture and so you pop to the local graphic designer to have a chat about it. He (or she) says “Yeah, I can do that, it’ll cost you £650 and then £300 for 2000 leaflets”. You decide you can get a copyContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.