Well, Penguin 2.0 (or 4.0 if you follow some blogs) has hit and the effects are being felt all over the web, although it’s a little bit muted this time. Last year when the first Penguin rolled out, there was much chatter as old link-building techniques hit the rails and people found their sites being… Continue Reading
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Category Archives: SEO
Penguin 2.0 – Armageddon or just a disturbance in the matrix?
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Broad, exact, phrase – what’s that all about?
This post was prompted by a post on Facebook by our good friend Brian Parnall who posted a graphic discussing the different types of search that Google displays in its AdWords console. They’re always confusing, so here’s a bit of text and a video that hopefully explains it all.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
More Google fear to come
Matt Cutts has become a bit of a demi-god recently as he wields his immense powers of fear by telling everyone that “there’s going to be a Google update” which will “have a big effect on results”. This gets everyone in a spin because as Google is ruler of all that is search, if they… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Toxic Link Syndrome and the wrath of Google
For a very long time I used to say that a link can’t harm you. It seems absolutely crazy that someone could damage the ranking of your website by linking to it from somewhere else because, let’s face it, how are you to know? Anyone could do it. Well last year Google changed the rules… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
How not to use Facebook
We are being told constantly that ‘social signals’ are the way forward for all our SEO needs and that we all need to be making the most of Facebook, Google+ and Twitter. But why? Well Google’s looking for natural reasons to rank your website and social media has to be natural really, because by nature… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
What should I blog about?
Whenever we’re working with a new client with a new site, or advising a client on what to do about their content, we inevitably ask “have you got a blog?” and hope that the answer is “yes, I blog all the time”. Hardly ever is though. Usually the answer is “I started one but didn’t… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
How to Create Compelling Content when You’ve Lost Inspiration
Sometimes, you just have no inspiration. You get stuck. You want people to come back to your site more than just the once. You know you have to be creating compelling content on a regular basis to do this. We all have moments like these. We created this quick video to give you a load… Continue Reading
About Chris Green
Chris is the Green half of Calloway Green. He helps businesses market themselves properly online, to get more traffic, more clients and more profit.
What will change in SEO in 2013?
It’s fair to say that pretty much nobody was prepared for the sheer relentless changes that Google introduced in 2012. They really did slap a few people about with their “Panda” and “Penguin” updates making whole parts of the SEO landscape pointless. So what do we think they’ll do in 2013? I’d imagine more of… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
SEO Mentoring and training is an on-going process
Very often I get the call – “Can you teach me SEO?” and I’m asked how many hours, how much, what tools are needed etc. It’s a tough call because it takes a long time to learn SEO, simply because the number of skills involved aren’t available in a book. You can learn technique fairly quickly… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Matt Cutts talks about unique content and the advice hasn’t changed
So I'm watching my Twitter feed and what should appear but something from Matt Cutts talking about one of the most controversial and asked questions on the subject of unique content. I get asked this all the time, so here's what Matt says and then what follows is a translation for the less geeky amongst… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
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