This post was prompted by a post on Facebook by our good friend Brian Parnall who posted a graphic discussing the different types of search that Google displays in its AdWords console. They’re always confusing, so here’s a bit of text and a video that hopefully explains it all.… Continue Reading
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Category Archives: Search Engine Optimisation
Broad, exact, phrase – what’s that all about?
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Why Google doesn’t want you to check your ranking
Every SEO company has them and so do many companies who actively check how their website is performing in Google, but rank checker tools are effectively against the terms and conditions set by Google. Yep, you read that correctly, they don’t want you to use any automated tools to query them.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
What should I blog about?
Whenever we’re working with a new client with a new site, or advising a client on what to do about their content, we inevitably ask “have you got a blog?” and hope that the answer is “yes, I blog all the time”. Hardly ever is though. Usually the answer is “I started one but didn’t… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
On-site SEO best practices – Internal Links
So much SEO talk is focused on promoting your website to the outside world through press releases and articles and generally gaining a lot of links. However since Penguin and Panda there have been some major changes in how Google ranks pages and it appears now that getting your on-site stuff is just as important… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
What will change in SEO in 2013?
It’s fair to say that pretty much nobody was prepared for the sheer relentless changes that Google introduced in 2012. They really did slap a few people about with their “Panda” and “Penguin” updates making whole parts of the SEO landscape pointless. So what do we think they’ll do in 2013? I’d imagine more of… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
SEO Mentoring and training is an on-going process
Very often I get the call – “Can you teach me SEO?” and I’m asked how many hours, how much, what tools are needed etc. It’s a tough call because it takes a long time to learn SEO, simply because the number of skills involved aren’t available in a book. You can learn technique fairly quickly… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Matt Cutts talks about unique content and the advice hasn’t changed
So I'm watching my Twitter feed and what should appear but something from Matt Cutts talking about one of the most controversial and asked questions on the subject of unique content. I get asked this all the time, so here's what Matt says and then what follows is a translation for the less geeky amongst… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Are citations the new link Juice?
You may have heard the word ‘citation’ banded about a lot recently because it appears that Google is taking notice of them. With more and more ‘local’ searches being done on Google, they appear to be the next big thing. But what are they and why should we take notice?… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Does Page Rank determine your position in the rankings?
This question has been banded around a lot and it can be very confusing, so here’s a quick explanation of Page Rank, what it is and how it affects your eventual ranking on a page.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
BPI has issues with Google over piracy
The BPI, that awesomely “ahead of the game” organisation that’s embraced the digital music age full on and is ahead of the curve with their usage and love of new technology (cough) has hit out at Google for its apparently ludicrous and backwards stance on piracy. OK, take that sentence and transpose “Google” and “BPI”. … Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
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