We announced last week that our next SEO event will be on the 12 October.

We’ve had some great times at the last few events in Wolverhampton, so now we thought we’d take the show on the road and see how we get on in Birmingham. As soon as I sent an email out we had 10 people book over the following days, so it’s looking like this one will be a full house like the rest.

Here’s the link to book: http://www.callowaygreen.com/seo-birmingham-event/

BUT WE HAVE A SURPRISE!!

If you’re a Midlander (or even if you’re not), you’ll no doubt have heard of the BOSTIN t-shirts created by Donato Esposito.

Well, Donato will be doing a guest post on Social Media for us on the 12th!!

Donato is a social media expert and a special adviser to Digital Birmingham, a Birmingham City Council Initiative which ensures the benefits of digital technologies can be available to all in the city

He started Bostin Group as a way of communicating an optimism and positivity for our local area and has include products including T-shirts, a Blog, online games and also an online Comic which is now in print. His main experience was in using his skills of Social Media and Crowdsourcing to develop Bostin Group with MySpace, Facebook, YouTube and now Twitter.

One of his projects has included an online campaign in Facebook to have a Black Country version and has so far amassed a membership of  over 30,000.

So join us and meet Donato on the 12th at SEO Birmingham!!

(UPDATE.. ONLY 9 PLACES LEFT)

Oh hum.

Now. It’s kinda the done thing for people in our industry (web marketing etc.) to put a list of websites they are doing SEO for and then show the keywords they’re working on for them. We love ourselves you see. But we don’t do that. We’ve never done that and I really couldn’t explain why we hadn’t done that until today when Chris (the chinny one) sent a link to a site that was doing that and it made me think – “Us SEO lot really are very stupid sometimes”.

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One of the question I’m always getting asked is “how do I get links to my site”. This is a good question because I’m always banging on about how it’s a great way to get good search results and everyone should be doing it, but some people haven’t yet cottoned on to why it’s good and how it can be achieved quite simply.

So here’s an answer. It’s not the only answer, but it’s one that will get you some great results very quickly and it’s all about taking part..

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It’s search tool open season at the moment! A few weeks ago ‘WolframAlpha’ was launched with a fanfare and the headlines saying it was a ‘Google Killer’ which it obviously was not, and now it’s Microsoft’s turn.

Having pretty much failed to set the world aflame with ‘Live Search’, they hope their next big thing will be ‘Bing’.

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There will be another update to the FREE (really, FREE) DIY SEO (search engine optimisation) e-book coming soon as we include new sections to tackle the ever-growing popularity of social networking.

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In a previous post I spoke about the hideous use of hidden text within a page to promote certain keywords. I also mentioned that these were techniques being used by rival SEO companies. Not only is it really bad to be using these techniques in the first place (not just bad, stupid) it’s also unnecessary.

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“Your website has over 50 errors”

“Your keyword density is too low”

“Your keyword tags don’t contain all your keywords”

Sound familiar?  Has an SEO firm been using these techniques to bamboozle you into hiring them? We’ve heard of loads of companies doing this and as we are all about education, I thought we should explode some of these myths straight away.

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Wow, what a fortnight!

Two solid weeks of seminars and presentations and hopefully we’ve managed to get the point across about SEO to a whole new bunch of people.

If you were at the Britannia Hotel in Wolverhampton and listened to me rant on about how great the Internet is, then I thank you; it was absolutely fantastic to see you all there and I hope you come by this blog often to catch up on all the stuff I spoke about.

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There’s only one thing worse than doing no search engine optimisation and that’s doing too much. When setting up a website or wanting to promote an existing one, many people go absolutely overboard and begin slamming in the keywords and building up the back links.

Trouble is, if you suddently appear on the scene with a website that’s quite obviously trying too hard, Google may penalise you more than if you’d done nothing at all.

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One of the most infuriating things a web designer has to deal with is the constant questions about how much money a website will make and how long it will take for it to be number one on Google. It’s become so bad now that every question like this just phases me out and all I hear is a slight buzzing noise at the back of my head.

Seriously, please shut up.

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