Matt Cutts has become a bit of a demi-god recently as he wields his immense powers of fear by telling everyone that “there’s going to be a Google update” which will “have a big effect on results”. This gets everyone in a spin because as Google is ruler of all that is search, if they… Continue Reading
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Category Archives: Marketing
More Google fear to come
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
How not to use Facebook
We are being told constantly that ‘social signals’ are the way forward for all our SEO needs and that we all need to be making the most of Facebook, Google+ and Twitter. But why? Well Google’s looking for natural reasons to rank your website and social media has to be natural really, because by nature… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Losing Facebook fans? Don’t worry, it’s a good thing
Facebook has had a lot of flak recently from many angles. It’s share price was originally inflated due to it reporting an incredible number of active users and then dropped when it was discovered that lots of those users were fake. They’ve made a lot of their apparently small percentage of fakes, but even a… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
6 Ways to Bombproof Your Website
With Google slamming websites left, right and center. It’s important that you spend some time on yours. Let’s face it, your website could (well, should) be one of your main marketing tools. I know you would never ask this. But you do get those people who say “if you could just do one thing to… Continue Reading
About Chris Green
Chris is the Green half of Calloway Green. He helps businesses market themselves properly online, to get more traffic, more clients and more profit.
Your e-book and highlighting the pain
So, here’s the thing. You’re in business and I’m in business and when something doesn’t go absolutely to plan, there’s a pain involved. It could be the pain of monetary cost, or time or maybe a bookcase falls on us, either way, there’s pain.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
What format for my ebook?
OK, we’re still not into actually writing the e-book yet, but I’m going to pile right in with something else you need to consider – the format you will distribute your book in because this is very important.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Creating your e-book, mezzanine edition…
Yesterday’s post was a bit heavy so today’s is a short one where I’ll just be covering something quite fundamental about this whole e-book thing and that’s the format. I.e. what do you write it in and how to you send it out to everyone.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Why you should write an ebook
The Internet is awash with information these days and you can pretty much find any information about anything with a quick Google search or by asking a question on Facebook. However, to think that this makes it easy for people is a mistake, because as we are social beasts, simply reading something on a web… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Google Panda and Penguin. What’s going on???
So, Google’s now released a penguin into the wild and it has caused many an SEO agency to go cold with fear as it decimates rankings across the board. But what’s it all about and does the cute name of the update belie the pain it’s unleashing?… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
A whole zoo full of problems from Google…
As I check out many blogs and forums during my daily refresh of what’s hot and what’s not in the world of SEO, I happened across a lot of chatter about something called “Panda” which although I’ve known about for a bit, I’d really not taken much notice of, until now. You see, it appears… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
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