Now this doesn’t happen to me, but i’ve noticed that good looking men and women cause quite a reaction when they walk into a room. Like it or not and basic as it seems, attractive people ‘attract’.

On a slightly (only slightly) deeper level people are attracted to people like them. Could be similar tastes, characteristics, hobbies whatever…

Guess what… this very simple truth works with your marketing too.

Most successful businesses are aware of the power of attraction marketing to generate sales and increase their long term client base.

If this is so simple, why do so many companies get it wrong?

Well, most businesses get it the wrong way around. Through lack of a proper plan, they decide to pursue new clients. A bit like the guys you see in the pub that hassle the pretty women after they’ve had a load of beers.

Even when no-one responds to their letters, emails or phone calls; they carry on regardless blaming the recession for the lack of sales.

Here’s an example of a better way…

We are obviously a web development and SEO company. People find our blog and newsletter reasonably funny, informative and useful. So that could be described as ‘attractive‘. Many people have downloaded our free guide to SEO, which in many cases has helped people generate more sales for free.

SEO is a market full of scamsters. By being open, honest and giving away solid free information, we set ourselves apart. People then link to our site and tell others about downloading our material and joining our newsletter.

When we send out details about SEO seminars we host, people respond well and we fill them because people trust us.

So, without spending anything on ANY traditional forms of advertising, there’s tonnes of people who know all about Calloway Green and our ability to help companies rank high on Google and produce great sales results.

THEN whenever someone who follows us decides they want to embark on a full blown SEO campaign, hopefully they come to us.

Now, does this take more time and effort? Yes.

Does it work better than banging out crappy flyers and emails in a shotgun approach, hoping someone will use your product or service? Yes.

So think about your strategy to become more attractive to your potential customers. Remember, people don’t like to be sold to, but they do like to buy. As I found out today when my wife came home with a new pair of shoes!

We announced last week that our next SEO event will be on the 12 October.

We’ve had some great times at the last few events in Wolverhampton, so now we thought we’d take the show on the road and see how we get on in Birmingham. As soon as I sent an email out we had 10 people book over the following days, so it’s looking like this one will be a full house like the rest.

Here’s the link to book: http://www.callowaygreen.com/seo-birmingham-event/

BUT WE HAVE A SURPRISE!!

If you’re a Midlander (or even if you’re not), you’ll no doubt have heard of the BOSTIN t-shirts created by Donato Esposito.

Well, Donato will be doing a guest post on Social Media for us on the 12th!!

Donato is a social media expert and a special adviser to Digital Birmingham, a Birmingham City Council Initiative which ensures the benefits of digital technologies can be available to all in the city

He started Bostin Group as a way of communicating an optimism and positivity for our local area and has include products including T-shirts, a Blog, online games and also an online Comic which is now in print. His main experience was in using his skills of Social Media and Crowdsourcing to develop Bostin Group with MySpace, Facebook, YouTube and now Twitter.

One of his projects has included an online campaign in Facebook to have a Black Country version and has so far amassed a membership of  over 30,000.

So join us and meet Donato on the 12th at SEO Birmingham!!

(UPDATE.. ONLY 9 PLACES LEFT)

So, we’ve got the Twitter Competition all going on, why not up the ante a bit with a Facebook competition too? OK then, we’re offering a free Flip Mino to one random fan of our Facebook page. All very easy, you just need to go along to our Facebook page by clicking here Calloway Green’s Facebook Page and becoming a ‘fan’.

Easy huh? Still not sure? I’ll explain more…

(more…)

It’s hard to keep track of everything going on here and our portfolio is sadly lacking our latest success stories (must update it soon!), however, we have this here blog thing and as quite a few people read it (honestly, they do!), I’ll keep you up to date with happenings right here.

(more…)

It’s been a while since we had a competition here at Calloway Green. We’ve been thinking of a good idea for a prize for July and here’s what we came up with.

The BIG Twitter Follow Me Free Logo Design Competition

Catchy eh? We are going to be giving away a logo design for you website. Maybe you’ve been thinking about freshening up your existing logo, maybe you have a new venture that requires a new identity

Want to win one? Here’s all you have to do.

1) Follow @iamchrisgreen on twitter.
2) Simply tweet the following exactly:

“Just entered to win a brand spanking new logo for my business. Just follow @iamchrisgreen and retweet. http://tinyurl.com/nhxfhm”

This contest is open to people anywhere in the world and is free to enter.*

As I write this I am starting with 2,000 followers, we’ll end the competition when I get to 5000 followers. We will then choose one twitterer at random to be the winner.

Such an easy contest to enter!

Good luck!

*Just to clarity, you will get a 1 hour phone call to discuss the logo you require. Then you’ll get 2 variations to choose from and 2 changes to the design to get it right for you. Then you will receive the logo in a pdf, eps and jpg formats to do with as you please.

I just read something that made me stop and think about everything I say to people about promoting their business. I’m a great advocate of social media and good optimisation, but it just dawned on me – if you don’t have anything to say, it’s completely pointless.

(more…)

There will be another update to the FREE (really, FREE) DIY SEO (search engine optimisation) e-book coming soon as we include new sections to tackle the ever-growing popularity of social networking.

(more…)

If ever there was a social networking tool that divided opinion, it’s Twitter. The views on it are almost polarised between “It’s a waste of valuable time and money” to “it’s the best thing to happen to the Internet since email”.

Well, neither of those statements can explain the real worth of the network to businesses, but maybe this news will make it all clear.

(more…)

Creating content for your website is one thing to boost SEO, however there’s also a lot to be said in creating content for use outside your own site. By doing this you can get lots of good quality links.

Trouble is, writing them can be a pain in the backside. You’ve got to sit down and think of a subject before typing away and creating a work of art that people will want to read. It’s hard writing one, how about writing one hundred?

(more…)

So, you’ve set up twitter now and you want to look cool. Well, you ‘aint gonna do it with that default rubbish they provide for you – quick, make it look ace by uploading a sexy picture!

(more…)