Sometimes we can get a little complacent in our use of technology and ignore some of the more sinister aspects of what big corporations may or may not be doing with our data. In the UK we’ve always rallied against the government’s ideas for storing vast amounts of data about us and this is partly… Continue Reading
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Category Archives: Make your website better
Is Google becoming too powerful?
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
The Internet Marketing Challenge….
At a recent seminar we held in Birmingham, we laid down the gauntlet to people who wanted to increase their site rankings. We started a bit of a competition to get people actually doing this stuff because we had an idea that most people still don’t put into action what they learn.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
How not to market your products
We all love animals (aside: I don’t) and we all think that using them in advertising to win the ‘cute’ vote is a good idea (aside:I don’t think that either) but sometimes you can take it too far as a Russian company did this week when they thought a parasailing donkey would win them friends.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
The Dalek That Sells Catfood
There seemed to be a frenzy on a few weeks ago for the new iPhone … This has caused some queuing outside the O2 shops across the UK. Apple seem to be quite clever in the way they use scarcity to build their brand and there’s some kind of assumption that it must be amazing… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Prince – free album makes a lot of money
Back in 2007 Prince upset a lot of traditional media outlets by giving away his album “Planet Earth” for free on the front of the Mail on Sunday. At the time there were predictions that this could seriously backfire and lead to his albums being pulled from stores as people simply stopped buying them. You… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
iPhone antenna problem. It’s your fault.
Just bought an iPhone? Found out it doesn’t work when you hold it in your left hand? Yeah, so have thousands of others.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
What shall we call our Magazine?
I’ve just subscribed to .Net magazine. For us web designers, it’s a great source of inspiration. I had put off subscribing for a few months because I thought to myself “HOLD ON, all this information is available on the internet”. However, each time I go into the newsagents, I pick it up and read it.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
How to sell stuff we don’t want or need
We have a rule when selling our products – the customer should really need it. For example, if you want some search engine optimisation for your website which doesn’t have any prospect of making you money, then we’d probably say “really, no, what’s the point?”. However, I’ll be honest, if we can see that you… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Had enough caffeine yet?
Just when you thought your search results were fast enough and fifty billion pages of information would see you through to the end of the week, Google goes and makes a change that means every-thing’s faster and there’s more of it. Damn, how will I fit it all on my iPad???… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Google Myth Busting #1
Being a hectic business owner, I run out of time to do the simple things like just getting my hair cut. So this morning I grabbed the opportunity when I drove past and noticed they’d opened up early. Now, I don’t know about you, but when I have my haircut the conversation can go one… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
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