Facebook has had a lot of flak recently from many angles. It’s share price was originally inflated due to it reporting an incredible number of active users and then dropped when it was discovered that lots of those users were fake. They’ve made a lot of their apparently small percentage of fakes, but even a… Continue Reading
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Category Archives: list building
Losing Facebook fans? Don’t worry, it’s a good thing
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
6 Ways to Bombproof Your Website
With Google slamming websites left, right and center. It’s important that you spend some time on yours. Let’s face it, your website could (well, should) be one of your main marketing tools. I know you would never ask this. But you do get those people who say “if you could just do one thing to… Continue Reading
About Chris Green
Chris is the Green half of Calloway Green. He helps businesses market themselves properly online, to get more traffic, more clients and more profit.
Your e-book and highlighting the pain
So, here’s the thing. You’re in business and I’m in business and when something doesn’t go absolutely to plan, there’s a pain involved. It could be the pain of monetary cost, or time or maybe a bookcase falls on us, either way, there’s pain.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
What format for my ebook?
OK, we’re still not into actually writing the e-book yet, but I’m going to pile right in with something else you need to consider – the format you will distribute your book in because this is very important.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Creating your e-book, mezzanine edition…
Yesterday’s post was a bit heavy so today’s is a short one where I’ll just be covering something quite fundamental about this whole e-book thing and that’s the format. I.e. what do you write it in and how to you send it out to everyone.… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
Why you should write an ebook
The Internet is awash with information these days and you can pretty much find any information about anything with a quick Google search or by asking a question on Facebook. However, to think that this makes it easy for people is a mistake, because as we are social beasts, simply reading something on a web… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
There are no stupid questions.
This could be our shortest blog post, but a really important one… A couple of days ago, someone asked me how to buy a domain name. This is something we do all the time, but to some people it’s a complete mystery. It made me realise that we spend a LOT of time learning about… Continue Reading
About Chris Green
Chris is the Green half of Calloway Green. He helps businesses market themselves properly online, to get more traffic, more clients and more profit.
The Money is in the List
You may have heard the term ‘The Money is in the List’ before. You may have ignored it or just never got round to implementing it. But it’s something that you cannot oversee if you really want to use your website to sell or help you generate more leads. If you want a successful website,… Continue Reading
About Andy Calloway
Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.
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