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Category Archives: Ecommerce

Are you attracting or hopelessly pursuing?

Now this doesn’t happen to me, but i’ve noticed that good looking men and women cause quite a reaction when they walk into a room. Like it or not and basic as it seems, attractive people ‘attract’. On a slightly (only slightly) deeper level people are attracted to people like them. Could be similar tastes,Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

The SEO Tour Continues

As Andy said in his last post, our SEO Birmingham event was a great success. We had a real mix of people from one man bands to Directors of multinational businesses. We realised that although people are all at a different stages in their online marketing. Some had created their own sites, some had investedContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Getting on page one of Google

Oh hum. Now. It’s kinda the done thing for people in our industry (web marketing etc.) to put a list of websites they are doing SEO for and then show the keywords they’re working on for them. We love ourselves you see. But we don’t do that. We’ve never done that and I really couldn’tContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Can you make 2 million on Twitter….

..yes. Well, if you are clever and actually use it for what it is and engage with your customers. If you’re the sort that thinks all this Internet malarky is for other people then you won’t, but maybe we should all sit up and listen when a name, a big name announces they’ve made aContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Google Vanity – Why you think you’re good when you’re not…

A number of times now I’ve met people who tell me that they’re really proud of their ‘number five’ position for a really competitive search term. A couple of months ago it happened and the guy was quite smug. I took a look at his site and thought “there’s no way that bag of crapContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

The pros and cons of negative advertising

Over the past month I’ve been taking part in the Hub Challenge where a bunch of us are trying to write a crazy amount of articles in a month. I’m up to 36 now and as it’s sometimes late at night when I write them, I do try to spice them up a bit withContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Twitter is worth it – and now there’s proof…

If ever there was a social networking tool that divided opinion, it’s Twitter. The views on it are almost polarised between “It’s a waste of valuable time and money” to “it’s the best thing to happen to the Internet since email”. Well, neither of those statements can explain the real worth of the network toContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Be safe, not sorry when using email…

Email is everywhere now and it’s use is as common as drinking tea for most of us, however this ease of use means we are often very hasty to fire something off that we really shouldn’t. One moment of madness can result in someone being upset or even worse, a big headline and news reportsContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

The importance of links

In a previous post I spoke about the hideous use of hidden text within a page to promote certain keywords. I also mentioned that these were techniques being used by rival SEO companies. Not only is it really bad to be using these techniques in the first place (not just bad, stupid) it’s also unnecessary.Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Toys ‘R’ Us sees value in online presence…

I promise, my earlier post was written before I read about this! I don’t plan these things y’know, I just let them happen and today we’ve seen that Toys ‘R’ Us (I tried to find a backwards ‘R’ but couldn’t), has splashed out a whopping $5Million on the domain ‘Toys.com’. Still think you shouldn’t beContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.