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Category Archives: Company News

Why Google doesn’t want you to check your ranking

Every SEO company has them and so do many companies who actively check how their website is performing in Google, but rank checker tools are effectively against the terms and conditions set by Google. Yep, you read that correctly, they don’t want you to use any automated tools to query them.Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Finding the right fingerprint jewellery gives a lesson in SEO

If a company wants to be found in Google then they’ll often come up with a wish-list of keywords that they want to be in the top ten for. Usually this list comprises of keywords that get gazillions of searches but which are almost impossible to rank for. For example, a Ford dealer in StourbridgeContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

BPI has issues with Google over piracy

The BPI, that awesomely “ahead of the game” organisation that’s embraced the digital music age full on and is ahead of the curve with their usage and love of new technology (cough) has hit out at Google for its apparently ludicrous and backwards stance on piracy. OK, take that sentence and transpose “Google” and “BPI”. Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Google’s Disavow Tool – Get Rid of Spammy Links

This year has been a massacre for many sites as they’ve been hit by either ‘Panda’ or ‘Penguin’ – two of the most drastic changes to the Google search algorithm in years. The last one, ‘Penguin‘ meant that your site could be penalised if it had lots of bad links going to it. This isContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Your illegal website and what to do

On the 26th May, 2012 your website will probably be illegal and you may find yourself with a bill for half a million quid. Yep, half a million quid. Just in case you find that hard to visualise, the Information Commisioner’s Office may send you a bit of paper saying “You owe us 500 largeContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Google reveals secret formula

We all know that Google keep their cards close to their chest as to how they rank websites. You may have heard recently that Google announced a big change in their algorithm. That’s the method they use to rank your page in the search engines. It has meant that many sites have dropped their rankingContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

JC Penny used cheap and quick SEO – and got stung

The SEO newswires have been abuzz lately with the news that JC Penny, a huge department store in the US has been penalised by Google for cheating and using “black hat” SEO techniques to boost rankings for many keywords.  But what did they do and how did they do it? More importantly, how can youContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Five Strategies for Getting More People onto Your Blog

If you’ve had a blog on your website (or your website is a blog) you’ll know that it can be quite a challenge to actually get people onto it. We’ve been getting quite a good amount of people on our blog and here are some of the things that we’ve learned on the way. 1.Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Giving Back

This is just a short post and update to the details of our upcoming event on the 11th August in Birmingham: “Turn Your Website into a Sales and Marketing Machine” We have decided this month that we will be donating half the money from the tickets to Barnardos. They are an awesome charity (in ourContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Why did the chicken cross the road?

… According to Fifa, it didn’t… This was the joke banded around yesterday after the terrible decision of disallowing England’s second goal even though it was a foot over the line. There was uproar for about 20 minutes, until German scored their third and fourth goal to finish England off. After 90 minutes, when allContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.