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Category Archives: Blogging

How to secure your WordPress site against hackers

According to this site (http://en.wordpress.com/stats/) there are nearly 65 million installations of the blogging system WordPress in the world. There’s an outside chance that your site is made using it (even if you didn’t realise it) and it’s no surprise it’s so popular, it’s easy to use, easy to expand with plugins and very SEOContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

What should I blog about?

What should I blog about?

Whenever we’re working with a new client with a new site, or advising a client on what to do about their content, we inevitably ask “have you got a blog?” and hope that the answer is “yes, I blog all the time”. Hardly ever is though. Usually the answer is “I started one but didn’tContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

How to Create Compelling Content when You’ve Lost Inspiration

Sometimes, you just have no inspiration. You get stuck. You want people to come back to your site more than just the once. You know you have to be creating compelling content on a regular basis to do this. We all have moments like these. We created this quick video to give you a loadContinue Reading

About Chris Green

Chris is the Green half of Calloway Green. He helps businesses market themselves properly online, to get more traffic, more clients and more profit.

On-site SEO best practices – Internal Links

So much SEO talk is focused on promoting your website to the outside world through press releases and articles and generally gaining a lot of links. However since Penguin and Panda there have been some major changes in how Google ranks pages and it appears now that getting your on-site stuff is just as importantContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

SEO Mentoring and training is an on-going process

Very often I get the call – “Can you teach me SEO?” and I’m asked how many hours, how much, what tools are needed etc. It’s a tough call because it takes a long time to learn SEO, simply because the number of skills involved aren’t available in a book. You can learn technique fairly quicklyContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Blog your keywords

As a bit of an addition to the previous blog, getting your keywords out there is very important and you should do it as much as possible while always looking to ‘add value’ to the web. For example, Chris @ Hireonline wrote a blog on easy online recruitment which is chock-full of information. Easy toContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Are citations the new link Juice?

You may have heard the word ‘citation’ banded about a lot recently because it appears that Google is taking notice of them. With more and more ‘local’ searches being done on Google, they appear to be the next big thing. But what are they and why should we take notice?Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

What are the important on-page factors in SEO?

There are two key areas you need work on with search engine optimisation. These are “on-page” and “off-page”. I’m going to discuss on-page here because: a) it’s important b) I’ve done a video, it’d be a shame to waste itContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

How the Internet stops the bigots, even the powerful ones

Unless you have zero emotion, are not British or maybe you didn’t watch it, you can’t fail to have been moved by Danny Boyle’s rather incredible opening ceremony to the Olympics on Friday. After all the criticism and worries that “we could never beat Beijing”, there he goes and does it. It was almost universallyContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Why you should write an ebook

Why you should write an ebook

The Internet is awash with information these days and you can pretty much find any information about anything with a quick Google search or by asking a question on Facebook. However, to think that this makes it easy for people is a mistake, because as we are social beasts, simply reading something on a webContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.