… According to Fifa, it didn’t…

This was the joke banded around yesterday after the terrible decision of disallowing England’s second goal even though it was a foot over the line. There was uproar for about 20 minutes, until German scored their third and fourth goal to finish England off.

After 90 minutes, when all was said and done, it was the poor performance people we’re talking about. Not the fact that the goal line technology should be upgraded and they should allow the referee to watch replays.

No amount of technology would have helped England win.

This brings me (get ready for the shoehorn) into something we’ve been thinking about the last few months:

Technology is Useless…

.. if you’re overall business performance let’s you down.

As you know we deliver SEO services for our clients.

It works well and they get more traffic to their websites and subsequently receive more leads and potential business. People searching for what they do find

their site over their competitors. At that point, we’ve done our job well.

But I want to be real with you for a moment and I have to confess…

SEO is Useless…

.. if you’re overall business performance let’s you down.

There, I said it.

Let’s face the truth, not everyone can turn prospects into clients every time.

Also, what about ‘if’ they become a client? Does everyone keep their clients for life or do they often wonder off 6 months down the line and start working with another company.

Do they give you referrals?

Maybe there’s an even more fundamental question. Do you REALLY know who you want to be doing business in the first place?

Do you know what type of client gives you the best return when you invest your time chasing after them?

Now is the time!

Now you haven’t got any more England matches to watch, it may be a good time to take a fresh look at your overall strategy.

I imagine you’re on this blog because you want to know more about marketing yourself online. Which is great. But if you want more than that, we have organised a special one off event on August the 11th 2010 in Birmingham.

We’ve teamed up with a top business coach to deliver this workshop aimed at business owners, marketeers and really anyone that wants to grow their business.

Places are limited and demand will be high!

Chris Green

P.S Even if you’ve been to one of our seminars before, you’ll get a TON of value from this.