Often when I speak to larger companies for the first time about online marketing, they tell me the “IT Department deal with that”.

What this really means is “I have no idea what you talking about, but I think it involves that website our IT department set up a few years ago”.

If you’ve been reading our blog for any length of time you’ll hopefully know that promoting yourself online is a LOT more than just having a pretty website. If just having a site is your complete strategy, you’re going to find yourself in a lot of trouble because your competitors are getting busy trying to beat you. Read the rest of this entry »

Oh-oh. There’s a new snake-oil in town and it’s name is ‘hosting speed’. It’s not new of course, the speed of your website has been an issue for years but now that Matt Cutts has mentioned it in his blog, all the hosting salesmen in the world are lining up to sell you the fastest hosting ever “because it will increase your rankings”.

Utter nonsense.

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We are just about to embark on a redesign of our website. As you can imagine, for a web development company, this is no easy task. We need to be leading the way with what we produce. For us, our website is probably the main marketing tool we have.

But saying that, i’m guessing that whatever industry you are in, your website is probably your main marketing tool as well.

If it’s your main marketing tool, then it’s worth going through the following points to see if you need to have a change as well: Read the rest of this entry »

Reciprocal linking has for a long time been the only link building method used by small business looking to boost their search engine ranking through external links, however many SEO ‘experts’ have said that this type of link building actually has no effect whatsoever and is therefore a waste of time.

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The ever powerful Google has now made it even easier to weed out those companies that don’t keep their blog up to date. Their new search actually allows people to search for the latest information by date, so it’s now even more important to keep it all up to date.

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