Hair today…

My little girl gets a little stressed at the length of her hair, it doesn’t grow as quickly as her friend’s hair and she’s desperate to put pigtails in.

So you can imagine her intrigue when, as my wife was trimming the edges, she was told that ‘your hair will grow quicker if you trim it’…

I could see her mind working overtime.

Then on Saturday night as we were just relaxing in front of the telly, she sheepishly came to join us with one of her hats on. We found out quick that the hat was a cover for the atrocity of a  haircut she’d just attempted upstairs hair by herself.

While I thought it was quite amusing, my wife was already on the phone to the hairdressers for an emergency haircut. Which of course cost a lot more than a normal trim would.

So what’s the lesson? Well, apart from keeping scissors well out of reach of children.

Make sure you have the WHOLE picture!!

My girl believes everything my wife tells her. And she should. However, she’d only got part of the picture regarding her hair growing.

The same problem exists in business, especially when people talk about their online marketing. We hear…

“My brother is building our website…”

“My website should have the product name at least 7 times on the page…”

“SEO is easy…”

“All I need to is put the right details on each page and we shall be top of Google…”

People are destroying their chances of getting more business by limiting themselves to what they know or they’ve skim read.

And… (getting to my point) that’s why we hold our Online Marketing seminars each month. The next one is on the morning of the 19th January in Birmingham. Can you make it?

>> BOOK NOW, (WHILE PLACES LAST) <<.

Hopefully see you there.