Monday was a great day for a number of reasons. The main one – we had a fantastic reception at our latest SEO event in Birmingham. Yeah, I know the Internet is ‘immediate’ and therefore this blog is four days late, but it’s been a particularly busy week!

The three hours we had were jam-packed with information and everyone had lots of questions – this is good, we want to demystify the web and SEO and not confuse, but it appears we did confuse a few people and one statement was quite telling – “where’s the detail?”

Here’s the rub – everything we tell people is absolutely everything we do to get great rankings for our customers. On the day we showed where you could get links and how you should form them. That’s it. For great SEO, go and do that lots and you’ll be well away, there are no other secrets and nothing else you need to know in order to make your site roar up the rankings.

Really.

SEO isn’t a dark art, it’s just a lot of hard work. For all the information swilling around the Internet that aims to give you all the great ‘secrets’ and for all the white papers that talk about ‘semantic indexing’ and such like, at the end of the day, hard work will win out. And that’s what we talk about. Take what we said on Monday and multiply it by ten and you’ve got an SEO campaign.

So, for all those people who were there, we thank you. You’ve made the first steps to boosting your web ranking and we think you can do it. No, we know you can do it, you’ve just got to do lots of it.

Easy, eh?