It took a while but after weeks of trying we finally got our ‘vanity name’ on Facebook. Yes, you can get to my personal account by going to www.facebook.com/andy.calloway, but we’ve got a page now and that’s what we were really after.

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Let’s imagine for a second that you read an advert in the Express and Star for a car, you go to see the car and before you know it you’re pounced upon by louts who steal your money, your keys and the coat off your back before kicking you in the legs. What’s the headline going to be?

I’d wager it would be something like “Louts beat up man looking for new car”, or “Attack in Park Lane leaves man in hospital”. I doubt you’d actually expect to see the Express and Star mentioned. But if that advert was on one of these new evil websites then that’s a different matter.

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There’s been a spate of Facebook ‘hacks’ lately that take the form of people sending dodgy links to people in an attempt to grab personal information. They’re usually pretty obvious, but another type of scam is currently doing the rounds that takes advantage of something we’re all very bad at hiding – human nature.

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If it wasn’t for the Internet, last week’s controversy over the plans to give free health services to Americans would never have happened. It just goes to show, the Internet can be both a force for good and completely banal at exactly the same time.

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The trouble with SEO is that it’s way too expensive when you’re not sure of ever getting any results. A good campaign will take months and may not result in any great listings for a while. It’s a dilemma that many people have issues with because they know they have to be top ten, but they just can’t bring themselves to spend the cash. So what happens when some crazy company says “OK, if you don’t get top ten, you won’t pay?”.

Gulp.

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