Websites can be expensive little beasts can’t they? You go along to your friendly web designer and say “hey, dude (‘cos you’re hip), I need a cool website with a white background that’s easy to navigate”.

Then your web designer slaps a huge quote on the table and you are shocked and alarmed and decide to go elsewhere. A hapless few will buy a copy of ‘Dreamweaver’ because they think it will bestow them with a magical design quality and programming prowess. However, the results will be rubbish.

Wouldn’t it be much better if your really well-designed website was actually totally free?

Well, in reality, it should be.

There’s really only one reason to have a website and that is to promote your product or service to new or existing clients. In turn, they should be more inclined to buy from you and you should make money. Easy huh?

So, money spent on a website design should really be considered as money invested and you should expect to see a return on investment. For example, if you’re selling five widgets a day and your website increases that to ten widgets a day, you’ll eventually make back more than you invested in your website. So it becomes free. In fact, it starts earning for you.

This isn’t just true for the web, it’s the same with all types of marketing – you expect to put money in and get money out like a big fat cash machine. How well you do comes down to how good your machine is and for that, unfortunately, you need to pay a bit more (sometimes).

So, think about it. If you’re going to have a web site at all then you should only have one that’s going to make money. If you’re going to make money then you can afford to pay a bit more and if you can afford to pay a bit more then you can expect to earn it back quickly.

If you don’t expect to make money from your web site then you really shouldn’t be having one. Unless I wrong and the Internet is just a big fat vanity project.

Share and Enjoy:
  • Digg
  • Slashdot
  • Facebook
  • StumbleUpon
  • Technorati
  • del.icio.us
  • Sphinn
  • Mixx
  • Google Bookmarks
  • BlinkList
  • TwitThis
  • Upnews