Comments on: Toys ‘R’ Us sees value in online presence… http://www.callowaygreen.com/blog/2009/03/05/toys-r-us-sees-value-in-online-presence/ Make the Web work for your business! Thu, 26 Jan 2012 11:51:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: admin http://www.callowaygreen.com/blog/2009/03/05/toys-r-us-sees-value-in-online-presence/comment-page-1/#comment-311 admin Wed, 18 Mar 2009 09:25:25 +0000 http://www.callowaygreen.com/blog/?p=247#comment-311 You're right, it may sound misleading, so I'll just add to it to clarify... Setting up a web version of your existing store is cheaper than buying/leasing new premises in another High Street. It's also very cheap to get a drop-shipping account (about £10 per month!) and set up a site to run it with no other overheads. However (and it's a big 'however'), if you rely on the 'if you build it they will come' attitude then you'll end up with no sales. A business needs investment, time and commitment - regardless of whether it's the web or bricks and mortar. You’re right, it may sound misleading, so I’ll just add to it to clarify…

Setting up a web version of your existing store is cheaper than buying/leasing new premises in another High Street. It’s also very cheap to get a drop-shipping account (about £10 per month!) and set up a site to run it with no other overheads.

However (and it’s a big ‘however’), if you rely on the ‘if you build it they will come’ attitude then you’ll end up with no sales.

A business needs investment, time and commitment – regardless of whether it’s the web or bricks and mortar.

]]> By: Richard Smith http://www.callowaygreen.com/blog/2009/03/05/toys-r-us-sees-value-in-online-presence/comment-page-1/#comment-310 Richard Smith Wed, 18 Mar 2009 09:01:19 +0000 http://www.callowaygreen.com/blog/?p=247#comment-310 Hi, That's a really interesting bit of news, thanks for that. I have to say though that your two comments on how cheap it is to retail online are a bit misleading and it's as a result of this view that so many shops have failed miserably at this. The reason for this is that it's not just about bunging up a web site and hoping for the best, you need stock control, customer services, despatch, Paid and natural marketing and about a million other things. Hi,

That’s a really interesting bit of news, thanks for that.

I have to say though that your two comments on how cheap it is to retail online are a bit misleading and it’s as a result of this view that so many shops have failed miserably at this.

The reason for this is that it’s not just about bunging up a web site and hoping for the best, you need stock control, customer services, despatch, Paid and natural marketing and about a million other things.

]]> By: knowledge protection http://www.callowaygreen.com/blog/2009/03/05/toys-r-us-sees-value-in-online-presence/comment-page-1/#comment-303 knowledge protection Mon, 16 Mar 2009 02:50:29 +0000 http://www.callowaygreen.com/blog/?p=247#comment-303 It doesn't surprise me but I'm sure the price tag will be well worth it in the long run. Branding and owning a niche are one of the keys to success in Internet marketing. Especially in retail! Thanks, Mike It doesn’t surprise me but I’m sure the price tag will be well worth it in the long run. Branding and owning a niche are one of the keys to success in Internet marketing. Especially in retail!

Thanks,

Mike

]]> By: almir http://www.callowaygreen.com/blog/2009/03/05/toys-r-us-sees-value-in-online-presence/comment-page-1/#comment-296 almir Sun, 08 Mar 2009 06:36:11 +0000 http://www.callowaygreen.com/blog/?p=247#comment-296 unbelievable how toys r us went out of their way to pay 5.1 million dollars for a domain name talk about insanity unbelievable how toys r us went out of their way to pay 5.1 million dollars for a domain name talk about insanity

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