Archive for February, 2008

Even if you get found on Google, then what?

Many many people call us and ask if we can get them to the top of Google, which is fine, but what happends when you get there? When people get onto your site, what do they think? Do people’s experiences on your website match your expectations of what they experience? Or is your site just plain BAD?

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Lost in translation?

Are you losing sight of what is important in your web site or just losing out on international sales?

Whether you are currently exporting or considering it for the future, if your website doesn’t appeal to international customers in their language, you are potentially losing out on thousands of pounds worth of trade.

Research has shown that if you don’t provide content in the language of your audience, they will go to a site that does and you have effectively lost that sale.

Is this happening to you?

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The worst place to advertise is the internet

For some reason, there are still an awful lot of people who hold on to the belief that they can earn a million by just making their website live. To some, the process is quite linear:

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