In the same way that repeat business is of massive value to you, so are repeat visitors. The more you interact with your clients, the more likely they are to form an emotional bond with you. It’s simple but true – people buy from people they like.

1. FAMILIARITY
Visitors feel comfortable when the style and navigation of your site is well-presented. Make them welcome by ensuring the site is clear and simple to use, and they will be ready to learn more.

Check out your competitors’ sites, and make sure your site is better than theirs.

2. KEEP IT SIMPLE STUPID
As much as you love your site, people will never spend as long there are you would like them to, so whatever you have to say, say it quickly and say it clearly. In a nutshell, sum up how you can help your clients.

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