The Right Content for The Right Audience

right-content-right-person

I was sat round a board room table with a group of  directors of a fairly large company. The managing director laughed when we talked about his website being mobile friendly. Apparently, “people won’t search for their technical products on a mobile device”. I could have left it there, but I hate assumptions. Especially when [...]

Three Ways Cheap SEO Can Ruin Your Google Ranking

directories

A few days ago we decided to do some research to judge the potential take-up on a course we’re offering to small business. Now we know that small business owners don’t have much time, but we also know they don’t have much money so we think have an answer. However, our research pointed to some [...]

Define or Die

customer-profiles

On my commute to my office, I walk past a small a charity shop. It’s been there for years. From what I can tell, they sell everything from skateboards to socks. They do their best to get my attention. They’ve got big signs up in the windows that talk of the good work they do. [...]

You’re not doing this one thing that can boost your blog visits by 934%

click-bait

…So it doesn’t really matter that Facebook is cracking down on it! Click-baiting. It’s fun, it’s a scourge, it’s what’s wrong with the net and Facebook today. Whatever your view it’s about to get the push from Facebook and to many this is about time. What is click-bait? You’ve probably seen links all over the [...]

How telling stories enhances your content marketing

storytelling

Marketers the world over have been extolling the virtues of storytelling as a method of getting brands firmly positioned within the minds of their potential customers for years. Now, as content marketing becomes the latest trend, telling stories is seen as the ideal way of telling people all about your business and many companies make [...]