analysing website visitors

Call us: 0845 0573420

You’re not doing this one thing that can boost your blog visits by 934%

…So it doesn’t really matter that Facebook is cracking down on it!

Click-baiting. It’s fun, it’s a scourge, it’s what’s wrong with the net and Facebook today. Whatever your view it’s about to get the push from Facebook and to many this is about time.

What is click-bait?

You’ve probably seen links all over the web that give you an odd image together with an enticing headline and nothing else. The headline is usually enough to get you to click because it’s appealing to a part of your mind that just NEEDS to find out what it’s all about. Here are a few examples:

You wanna click 'em, don't ya?

You wanna click ‘em, don’t ya?

You see these everywhere. On Facebook they might look a bit like this:

Try not to click...

Try not to click…

See? You just want to click on it, don’t you? The headlines are crafted to creep into your mind and work their way to your clicking finger bypassing common sense.

The thing is, research has shown that people are getting annoyed by them and rightly so, they’re usually just there to get you to click and then fill out a call to action and before you know it you’re on a mailing list.

Or, you might be compelled to buy something. Either way, Facebook is going to reduce the amount of these things you see and your news feed should be a lot cleaner sometime soon.

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

What on earth is the “Yo” app and how can it possibly be used?

It’s not very often I get inspiration to write something while half watching Newsnight, but last night’s edition featured a new app that at first makes you think “what’s the point of that” and then when you cogitate on its potential, you begin to realise that they might actually be on to something here.

You thought 140 characters in Twitter was restrictive? How about none?Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

So, Panda 4 happened, what’s that all about?

Did you notice anything? There has been a huge disturbance in the force, by which I mean Google updated its algorithm again and people have been picking over the pieces to see what’s gone on. Here’s what we can ascertain thus far: It’s about content Content, content, content. Pretty tiring talking about it to beContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

How telling stories enhances your content marketing

Marketers the world over have been extolling the virtues of storytelling as a method of getting brands firmly positioned within the minds of their potential customers for years. Now, as content marketing becomes the latest trend, telling stories is seen as the ideal way of telling people all about your business and many companies makeContinue ReadingContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

The Heartbleed bug and why it affects you…

Unless you’ve been hiding under a rock for the last week, it’s likely that you’ll have heard about the latest and greatest problem to hit the Internet, Heartbleed.Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Is guest blogging *really* dead?

Back in January, Matt Cutts (head of Google Web spam) told everyone that guest blogging is dead. What did he mean by this and is it really the end of guest blogging as we know it?Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Is Google the best place to be found locally?

Very often you find that your best way to get customers is to stick local. I.e. if you service a local area only or you’re pretty glued to a certain distance from your base then being found in local search is pretty much the best way to get new customers. But, how is this doneContinue ReadingContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Latest updates in Google, it’s been busy

A few things going on in Google Land that you may have missed…Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Is link building still valuable?

Is link building still a valuable tactic in 2014? Well I happen to believe it is and it’s a powerful one, too. It’s not all about creating millions of links anymore, the days when the site with the most links wins the search engine war are over and now it’s about quality and whether peopleContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Yes – link building is valuable!

So I wrote a post about link building and whaddya know? Matt Cutts goes and says it’s still very valuable.Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.