…So it doesn’t really matter that Facebook is cracking down on it! Click-baiting. It’s fun, it’s a scourge, it’s what’s wrong with the net and Facebook today. Whatever your view it’s about to get the push from Facebook and to many this is about time. What is click-bait? You’ve probably seen links all over the [...]
It’s not very often I get inspiration to write something while half watching Newsnight, but last night’s edition featured a new app that at first makes you think “what’s the point of that” and then when you cogitate on its potential, you begin to realise that they might actually be on to something here. You [...]
Did you notice anything? There has been a huge disturbance in the force, by which I mean Google updated its algorithm again and people have been picking over the pieces to see what’s gone on. Here’s what we can ascertain thus far: It’s about content Content, content, content. Pretty tiring talking about it to be [...]
Marketers the world over have been extolling the virtues of storytelling as a method of getting brands firmly positioned within the minds of their potential customers for years. Now, as content marketing becomes the latest trend, telling stories is seen as the ideal way of telling people all about your business and many companies make [...]
Is link building still a valuable tactic in 2014? Well I happen to believe it is and it’s a powerful one, too. It’s not all about creating millions of links anymore, the days when the site with the most links wins the search engine war are over and now it’s about quality and whether people [...]
So I wrote a post about link building and whaddya know? Matt Cutts goes and says it’s still very valuable.