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The Heartbleed bug and why it affects you…

heartbleed

Unless you’ve been hiding under a rock for the last week, it’s likely that you’ll have heard about the latest and greatest problem to hit the Internet, Heartbleed.Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Is guest blogging *really* dead?

guest blogging dead

Back in January, Matt Cutts (head of Google Web spam) told everyone that guest blogging is dead. What did he mean by this and is it really the end of guest blogging as we know it?

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About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Is Google the best place to be found locally?

Very often you find that your best way to get customers is to stick local. I.e. if you service a local area only or you’re pretty glued to a certain distance from your base then being found in local search is pretty much the best way to get new customers. But, how is this doneContinue ReadingContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Latest updates in Google, it’s been busy

A few things going on in Google Land that you may have missed…Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Is link building still valuable?

Is link building still a valuable tactic in 2014? Well I happen to believe it is and it’s a powerful one, too. It’s not all about creating millions of links anymore, the days when the site with the most links wins the search engine war are over and now it’s about quality and whether peopleContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Yes – link building is valuable!

So I wrote a post about link building and whaddya know? Matt Cutts goes and says it’s still very valuable.Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Declutter in 2014 and make more time for content

This year is going to be big for content. If you want to compete in this world of information overload then you’re going to have to come up with even more ways to get your story across, and that takes time and concentration. Not got either of those? Here’s a way to solve that particularContinue ReadingContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

The secret to your marketing this year?

Want to know what the secret is to great marketing? Whatever medium you use to get your message out, you’re probably making a massive mistake which is turning away over 80% of your potential customers. Want to know what it is?Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

John Lewis see huge increase in on-line sales

This year is not the year of the on-line success story. Last year wasn’t either. In fact, on-line businesses have been having success for ages now and there’s simply no way round it – if you don’t have an on-line presence and if you don’t market that presence, your company may as well not exist.Continue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.

Will you at least try Facebook in the New Year?

We’re now well into the new century, a time when advancement in new technology comes at us from all angles and people are forever pushing us to do more, engage more and go online more and yet, there’s resistance. I *still* get people saying to me “I don’t understand how Facebook can benefit me” orContinue Reading

About Andy Calloway

Head of SEO at Calloway Green, Andy has been writing for print and the web for over ten years. Some of it makes it into publication, some of it is stored in plexi-glass and sunk to the bottom of the sea.