Now this doesn’t happen to me, but i’ve noticed that good looking men and women cause quite a reaction when they walk into a room. Like it or not and basic as it seems, attractive people ‘attract’.
On a slightly (only slightly) deeper level people are attracted to people like them. Could be similar tastes, characteristics, hobbies whatever…
Guess what… this very simple truth works with your marketing too.
Most successful businesses are aware of the power of attraction marketing to generate sales and increase their long term client base.
If this is so simple, why do so many companies get it wrong?
Well, most businesses get it the wrong way around. Through lack of a proper plan, they decide to pursue new clients. A bit like the guys you see in the pub that hassle the pretty women after they’ve had a load of beers.
Even when no-one responds to their letters, emails or phone calls; they carry on regardless blaming the recession for the lack of sales.
Here’s an example of a better way…
We are obviously a web development and SEO company. People find our blog and newsletter reasonably funny, informative and useful. So that could be described as ‘attractive’. Many people have downloaded our free guide to SEO, which in many cases has helped people generate more sales for free.
SEO is a market full of scamsters. By being open, honest and giving away solid free information, we set ourselves apart. People then link to our site and tell others about downloading our material and joining our newsletter.
When we send out details about SEO seminars we host, people respond well and we fill them because people trust us.
So, without spending anything on ANY traditional forms of advertising, there’s tonnes of people who know all about Calloway Green and our ability to help companies rank high on Google and produce great sales results.
THEN whenever someone who follows us decides they want to embark on a full blown SEO campaign, hopefully they come to us.
Now, does this take more time and effort? Yes.
Does it work better than banging out crappy flyers and emails in a shotgun approach, hoping someone will use your product or service? Yes.
So think about your strategy to become more attractive to your potential customers. Remember, people don’t like to be sold to, but they do like to buy. As I found out today when my wife came home with a new pair of shoes!
It is said that first impression is last impression, it will always be of awesome use if you make your site more user friendly as the customers would get attracted than.
What is that movie/book – he is just not that into you? Wonder if it applies to marketing as well…
Great post – you have to find a way to stand out and being honest in today’s world is really standing out. Nike, one of the greatest marketing companies to come along – will not hire fat people as it distracts from its image (its marketing).
It is kind of marketing strat which everyone uses nowa days.
No doubt..SEO plays great role in making your site popular. SEO process takes time and hard work.
It is important to convert customers at the highest rate possible. So I will have to grab that ebook for some tips. It’s something that I can’t keep putting off. Thanks
I agree with you…The first impression has to be the best…you have to make your customers come back to you…and it all depends on your marketing techniques.
Many marketers and marketing gurus are in fact coaxing around about RSS being the replacement for today’s viral marketing strategy.
Yes i agree, u should visit events in your industry. Use event calendar to find more information on upcoming events.
There are many programs to choose from. Your best bet is to do some research about what is available in your area or what kind of training can be brought in.
I agree with you .It is important to convert customers at the highest rate possible.
Thanks for sharing.
I agree with you.
A good plan for a project is very important. Only in this way ?we wil further development.
I think that appearance is not the most important, the most important thing is that you have the connotation
Yes i agree, u should visit events in your industry. Use event calendar to find more information on upcoming events.
Great column – you accept to acquisition a way to angle out and getting honest in today’s apple is absolutely continuing out. Nike, one of the greatest business companies to appear forth – will not appoint fat humans as it distracts from its angel (its marketing).
Great post. We are just in the process of integrating wordpress with our site. We are a fairly new web design company in Coventry so we are learning all the time. I might find myself posting a few wordpress tutorials for problems I have come across in developing for the platform over the years. Hopefully these might be interesting enough to some people to be reposted or linked to!
Thanks Andrew.
WordPress is an awesome platform for building sites and certainly saved us hours and hours. Let me know how you get on.
Ive been on one of your free seminars and I loved every miniute of it and from memory you picked on me quite a bit ( I was a bit of a trouble maker LOL!)
I have taken your advice and started a campaign for three of my wifes websites. Its time consuming but well worth it.
If you have not got the time the guys will be able to do it for you I am sure.