Now this doesn’t happen to me, but i’ve noticed that good looking men and women cause quite a reaction when they walk into a room. Like it or not and basic as it seems, attractive people ‘attract’.
On a slightly (only slightly) deeper level people are attracted to people like them. Could be similar tastes, characteristics, hobbies whatever…
Guess what… this very simple truth works with your marketing too.
Most successful businesses are aware of the power of attraction marketing to generate sales and increase their long term client base.
If this is so simple, why do so many companies get it wrong?
Well, most businesses get it the wrong way around. Through lack of a proper plan, they decide to pursue new clients. A bit like the guys you see in the pub that hassle the pretty women after they’ve had a load of beers.
Even when no-one responds to their letters, emails or phone calls; they carry on regardless blaming the recession for the lack of sales.
Here’s an example of a better way…
We are obviously a web development and SEO company. People find our blog and newsletter reasonably funny, informative and useful. So that could be described as ‘attractive’. Many people have downloaded our free guide to SEO, which in many cases has helped people generate more sales for free.
SEO is a market full of scamsters. By being open, honest and giving away solid free information, we set ourselves apart. People then link to our site and tell others about downloading our material and joining our newsletter.
When we send out details about SEO seminars we host, people respond well and we fill them because people trust us.
So, without spending anything on ANY traditional forms of advertising, there’s tonnes of people who know all about Calloway Green and our ability to help companies rank high on Google and produce great sales results.
THEN whenever someone who follows us decides they want to embark on a full blown SEO campaign, hopefully they come to us.
Now, does this take more time and effort? Yes.
Does it work better than banging out crappy flyers and emails in a shotgun approach, hoping someone will use your product or service? Yes.
So think about your strategy to become more attractive to your potential customers. Remember, people don’t like to be sold to, but they do like to buy. As I found out today when my wife came home with a new pair of shoes!